Vice President of Marketing

Description

Since 1891, Boys & Girls Clubs of San Francisco (BGCSF) has provided high-quality, community-based youth development services to youth in San Francisco. Our mission is to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring citizens. We impact the lives of Club members, primarily ages six to 18, by focusing on academic success, healthy lifestyles, good character & community engagement, and job readiness with earning potential. We are nationally recognized for the high quality of our programs and comprehensive approach to serving youth. Whether you’re joining our administrative team, a Club team, or our Camp Mendocino team, you’ll be surrounded by enthusiastic, talented, and passionate colleagues who wake up every day ready to inspire young people to reach their full potential

This individual will report to the President of BGCSF. The Vice President of Marketing & Communication is responsible for developing and managing communications and marketing strategies for BGCSF. This position will manage three direct reports and oversee a team of four people (Director of Digital Marketing, Director of Government Relations & Advocacy, a Membership & Outreach Specialist, and a Marketing Coordinator). Additionally, the VP of Marketing & Communications will staff the Marketing Committee of the Board.

KEY ROLES (ESSENTIAL JOB RESPONSIBILITIES):

Marketing, Communications & General Brand Management

• Manage agency’s branding for consistency in all print and digital assets ensuring alignment with agency’s core values and mission
• Develop and communicate effective and consistent messaging about BGCSF’s mission, youth development strategy, programs, impact, and history. 
• Manage and direct on-stage production of events (two major event productions and at least one minor production) ensuring that both revenue and engagement objectives of events are achieved through a compelling show.
• Collaborate closely with development and program staff to support achievement of BGCSF’s goals through marketing and communications tactics.
• Working with the Marketing Committee of the Board, develop a comprehensive public relations strategy that incorporates digital assets and media initiatives.
• Optimize opportunities for brand visibility, including, but not limited to: government relations, member and family relations, employment opportunities and employee spotlights, volunteer relations, and co-branded events and campaigns.
• Develop an annual communication calendar across all channels.
• Provide a strong and consistent voice for marketing and public relations throughout the organization, holding colleagues at all levels accountable for policies and procedures related to marketing/messaging standards and protocols
• Ensure that staff are trained on key brand messaging and brand guidelines.

Digital Marketing Strategy, Tactics and Execution 

• Develop comprehensive digital marketing strategies that support fundraising and core business objectives. 
• Strong design skills and a good eye for visual presentation of photos and videos; strong ability to tell a story through visual presentations.
• Develop and oversee social media plans 
• Develop strategies and tactics to grow our digital presence across various channels including but not limited to social media marketing, email campaigns, optimizing our website, and tracking capabilities.
• Ensure strong brand presence on social media specific to youth membership, employment, Camp, programs and events

Leadership and Management Duties 

• Build personal relationships with key constituents that can strengthen and advance our work with youth
• Represent organization as public relations representative
• Coach, manage, lead, and advocate for the Marketing team
• Serve on the senior management team for BGCSF
• Serve as lead staff for the Board Marketing Committee.
• Support and effectively utilize the agency's Board Marketing Committee (made up of BGCSF Board members and other volunteers).
• Identify and help recruit new marketing professionals to support the committee.

Requirements

 Required Experience:

• BS/BA from an accredited university or college
• Minimum 10 years of combined experience in marketing and communication with at least three years in nonprofits:
  • Communications and public relations strategy
  • Digital strategy and digital performance marketing strategy
  • Brand management
• Basic online marketing/website management and maintenance experience
• Significant skills with G-Suite, Adobe, and Canva are expected; ability to quickly learn other online tools
• Highly competent project manager who takes initiative, responsibility, and ownership
• Superior written and verbal communication skills, including editing (professional writing samples required)
• Strong interest in nonprofit work with a passion to advance the well-being of young people
• Ability to establish rapport with a variety of constituents—including Clubhouse staff/kids, parents,  members of the Board, media/public officials and Boys & Girls Clubs of America
• Excellent listener and team player, with ability to work autonomously and collaboratively
• Highly comfortable with multi-tasking and extensive “hands-on” work
• Persistent and resourceful – “can get things done” under pressure and on a limited budget
• Assertive, confident and highly organized, with strong attention to details
• Special events experience, particularly as it pertains to the program content and flow
  • Ability to work flexible hours including evenings and weekends
  • Keen eye for design; creative ability
  • Ability to work well with event vendors, especially event planners and AV teams

  SKILLS/ KNOWLEDGE PREFERRED:

• BS/BA, Marketing or Communications or related field
• At least five years of management experience and a track record for being capable of pushing peers in a non-supervisory role
• Joy for the work and a strong interest in the mission of BGCSF
• Visual presentation of messaging/brand – including pictures, videos, messaging, etc.
• Experience with developing marketing and promotional videos 

PHYSICAL REQUIREMENTS/ WORK ENVIRONMENT:

• Must be able to lift 25lbs.
• Must be able to stand for at least 2 hours
• Must be able to sit at computer workstation for long time periods 

DISCLAIMER:

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.