JOB DETAILS

DIGITAL MARKETING STRATEGIST

CompanyAlaska Mill and Feed
LocationAnchorage
Work ModeOn Site
PostedMarch 7, 2026
About The Company
From our humble beginnings over 60 years ago, Alaska Garden & Pet Supply and Alaska Mill Feed and Garden Center has steadily grown into a local company that employs 60 employees. We strive to offer exceptional service, fair prices and an overall good experience for every customer on every visit. These are the core values established by our founders, the Donatello Family. Alaska Garden & Pet Supply currently operates a garden and pet wholesale distribution business; manufacturing facilities for animal feed, fertilizer, ice melt, wild bird seed; and the Alaska Mill & Feed retail store. The Company’s strong emphasis on customer service, quality products (many of which are made in Alaska by Alaska Garden & Pet Supply), and competitive prices have helped cultivate the family-owned business from a very small beginning in one man’s garage to a large, local company that employs over sixty people. We are proud to serve the entire State of Alaska and to be trusted by pet and garden lovers for over 60 years. As of 2016, we are proud to now be employee owned. Alaska Mill Feed and Garden Center is over 10,000-square-feet of retail store space offering the best selection of premium pet food, supplies, treats, toys, beds, pet supplements, and much more. In addition, our store features unique gifts, a wild bird center, a complete garden center, and housewares. Seasonally, we feature pumpkins and fresh cut Christmas trees.
About the Role

Description

Founded in 1950, Alaska Mill & Feed has proudly served Alaska’s farmers, ranchers, and pet owners for decades, delivering high-quality feed products and supplies to communities across the state and providing quality goods and services for your pet and rural living needs! We encourage you to consider joining our knowledgeable staff today while enjoying a friendly work-life balance!

 

We're building an exciting marketing team of creative professionals who blend our deep agricultural roots with cutting-edge digital strategies. Join us in creating campaigns that resonate with our diverse community while driving real results in a collaborative environment where your expertise makes a genuine impact.


JOB RESPONSIBILITIES & DUTIES

  • Interpret performance data and make data-driven optimization decisions.
  • Build and optimize landing pages, Facebook/Instagram ad campaigns and social media posting campaigns to maximize conversion rates and ROI/ROAS.
  • Develop email newsletter campaigns, automated nurturing sequences and marketing automation workflows within CRM platforms.
  • Analyze campaign performance metrics across all platforms and implement data-driven improvements to increase baseline conversions.
  • Utilize AI tools and advanced prompt engineering techniques to maximize productivity and campaign effectiveness.
  • Apply user psychology principles and conversion optimization strategies throughout the customer journey.
  • Manage CRM systems, lead scoring, customer segmentation and A/B testing initiatives.
  • Transform campaign data into actionable insights and provide detailed performance reporting.
  • Exhibit an ability to receive feedback, adapt to new processes and continuously develop skills.
  • Demonstrate the ability to collaborate, communicate well and effectively relay information with an emphasis on developing positive professional relationships.
  • Practice punctual and reliable attendance.
  • Perform other duties as assigned.

Requirements

JOB REQUIREMENTS

  • College degree or certificate in business, marketing, communications, digital marketing or related field.
  • 2+ years’ experience managing Facebook and Instagram advertising campaigns.
  • 2+ years’ experience working in e-commerce platforms, preferably Bigcommerce.
  • 2+ years’ experience managing email marketing automation platforms and workflow development.
  • Excellent written communication skills with attention to detail and strategic thinking
  • Demonstrate strong organizational, multi-tasking and problem-solving skills 
  • Demonstrate proficiency in Microsoft Excel.
  • Physical ability to lift, carry, push and pull up to 30 pounds.
  • Pass a pre-employment drug screen as a condition of employment.


PREFERRED QUALIFICATIONS

  • 2+ years’ experience with CRM platforms (GoHighLevel, HubSpot, ClickFunnels or similar systems)
  • Strong analytical skills using Google Analytics, Facebook Analytics, and performance tracking tools.
  • Knowledge of marketing automation workflows, lead funnels, and customer lifecycle management. 
  • Experience in direct-to-consumer or e-commerce marketing environments. 
  • Understanding of conversion optimization principles and user psychology in digital marketing.
  • Knowledge of AI tools and prompt engineering techniques for marketing optimization.


SCHEDULE

This is a full-time, in person, 40 hours per week position. Monday through Friday, 8:00 a.m. – 5:00 p.m. 

Must be available to work extended hours and/or weekends as needed.


COMPENSATION & BENEFITS

$28.00 - $38.00/hour. After meeting eligibility requirements, benefits include:

  • Medical Insurance
  • Dental Insurance
  • Life Insurance
  • Long-Term Disability Insurance • Paid Vacation**
  • Sick Pay
  • 9 Paid Holidays
  • 401(k) Retirement Match • Employee Discounts 
  • Dependent Tuition Reimbursement
  • Employee Assistance Program
  • Employee Profit Sharing

*100% employer-paid for employee coverage.     **Two to six weeks annually, depending on the length of full-time service.


TO APPLY

We invite you to complete our online application by visiting our careers page at www.alaskamillandfeed.com/employment. 

Internal applicants may submit a letter of consideration to Human Resources.



Key Skills
Performance Data InterpretationLanding Page OptimizationFacebook AdvertisingInstagram AdvertisingSocial Media PostingEmail Newsletter CampaignsMarketing Automation WorkflowsCRM ManagementLead ScoringCustomer SegmentationA/B TestingData ReportingUser PsychologyConversion OptimizationPrompt EngineeringMicrosoft Excel
Categories
MarketingData & AnalyticsAgricultureRetail
Benefits
Medical InsuranceDental InsuranceLife InsuranceLong-Term Disability InsurancePaid VacationSick PayPaid Holidays401k Retirement MatchEmployee DiscountsDependent Tuition ReimbursementEmployee Assistance ProgramEmployee Profit Sharing
Job Information
📋Core Responsibilities
The role involves building and optimizing digital campaigns across platforms like Facebook/Instagram and email, focusing on maximizing conversion rates and ROI/ROAS through data interpretation. Responsibilities also include managing CRM systems, utilizing AI tools, and transforming campaign data into actionable insights for continuous improvement.
📋Job Type
full time
💰Salary Range
$28 - $38
📊Experience Level
2-5
💼Company Size
18
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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