Associate Director, Paid Social
THE AGENCY
OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.
THE JOB
The Associate Director, Search and Social (AD) is responsible for managing the strategy and execution of Disney’s paid social and search media plans. The AD is responsible for working with the Search and Social team across their specialty platforms to develop a campaign strategy which supports the client goals and integrates into the broader paid media plans. He/she will play a key role in the translation of marketing and media objectives into overall paid search and social media strategies. The AD is also responsible for identifying and educating on emerging market trends and technologies as he/she relates to search and social.
Responsibilities include:
- Must have strong knowledge of the paid search (Google, Bing, YouTube) and social (Facebook, Twitter, Instagram, Snapchat, Pinterest) landscape and best practices
- Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
- Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects
- Stay current with social consumption habits, ‘first-to-market’ opportunities and emerging technologies
- Provide POV for staff and clients on new technologies and vendor partners
- Build strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and overall problem solving/troubleshooting
- Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans
- Manage budgets for all campaigns across Disney fiscal year
- Ability to write clearly and concisely and present orally in an articulate and confident manner
- Check for accuracy, timeliness and quality of all team outputs
- Optimize content calendars and search and social plans to produce rigorous and clean data
- Responsible for facilitating each team member’s development
YOU
We encourage you to apply if the below describes your experience and talents:
- Bachelor’s degree
- Minimum of 4-6 years of experience in paid social and paid search execution
- A solid understanding of all major biddable platforms (Google AdWords, DoubleClick Search, Bing, or similar platform, Facebook Power Editor, Twitter Ads)
- Excellent communication skills both written and verbal
- Clear and articulate communicator with ability to direct and coach team members
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
- Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative
- Ability to be agile and adaptable within a quick turnaround business environment
- Excellent ability to convey complex ideas clearly and concisely
- Demonstrated proactive approach to problem solving and critical thinking
- Excellent skills in MS Office: Excel, Word and PowerPoint
- Knowledge of ad serving, tagging, and media billing tools a plus
This is a hybrid role based in Burbank, CA.
#LI-MC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
You'll be redirected to
the company's application page