Associate Director, Digital Activation (Programmatic Media)
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
Performance Management
- Own daily operation and master media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
- Actively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep
- Actively leverage and improve established processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients
- Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns
- Daily review of campaign performance to develop optimization recommendations and implement campaign recommendations, either directly or through partners
- Maintain technical understanding of PHD and 3rd party planning, activation, and measurement tools
Programmatic Planning
- Partner with solutions teams to work with agency account teams to develop best in class solutions to improve client campaign performance and drive insights
- Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
- Direct Data Sciences team to identify and deliver ad hoc reporting needs as relates to understanding current performance and finding opportunities to deliver better performance for brands
- Manage and deliver client level planning and execution goals
- Lead all media mix logistics, definitions, processes at client-level
Organizational Management
- Lead and effectively manage a team of programmatic media specialists and facilitate each team member’s development providing ongoing coaching, feedback, and career growth
- Train team members and others on media and buying best practices
- Participate in broader organizational leadership initiatives (e.g., Operating Team, Task Force) ensuring successful implementation and execution by modeling organizational and leadership capabilities
Education & Experience
- Bachelor’s degree in Operations Research, Mathematics, Economics, Statistics, Physics, Engineering, Communications, Marketing, or Advertising; Master’s degree a plus
- Advanced understanding of Ad Trafficking
- Working knowledge of TTD, Amazon DSP, Google Ads (YouTube) and SA360
- Advanced understanding of Digital Advertising (Display, Search, Social, Mobile)
- Experience working with Microsoft Office products
- Advanced Excel/spreadsheet capabilities, macro/VBA experience a plus
- 3-6 years of work experience
Required skills
- Self-starter, capable of setting goals and reporting progress against them
- Account management, including demonstrated excellence in managing and prioritizing multiple projects in a client-service business
- Data analysis in Excel, including Pivot Tables & basic statistics
- Strong leadership & communication skills
- Team player
- Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixed organization
- Self-starter, capable of setting goals and reporting progress against them
- Problem solving and attention to detail in a multi-tasking, fast-paced business
- Be confident in analyzing and acting on marketing data
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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