Associate, Digital Activation
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Responsibilities:
- Daily budget pacing
- Basic bid management and optimizations
- Thorough QA for campaign launches
- Collaborate with team members on campaign plans and strategies
- Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives
- Monitor client, competitor, and industry changes
- Maintenance of status sheets, development of meeting recaps, process trackers, etc.
- Prioritization of day-to-day task across brand(s) and campaigns
- Attend training sessions/webinars to become fluent in media planning tools and platforms
- Comfort speaking in front of others
Qualifications:
- Bachelor’s degree in Marketing, Advertising or Communications, MIS or stats preferred but not required
- Proficient with data analysis in Excel, including Pivot Tables & basic statistics, work in site side analytics platforms (Google analytics, Adobe analytics) is a plus
- Analytical skillset to understand raw data and turn it into actionable insights
- A proactive self-starter
- Strong time management and organizational skills being able to manage multiple projects at once
- Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ
- Interest in learning trading and optimization across primary platforms
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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