Senior Associate, Video
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
The Senior Associate position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs.
Responsibilities:
- Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems; if appropriate, make sure the creatives are approved before campaign launch date
- Master media buying-related technologies, including DSP's, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop strong recommendations for successful campaign implementation
- Hands-on execution and management of client campaigns
- Strong understanding of best practices and how to apply them on client campaigns
- Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
- Translates advanced campaign goals to Optimization tactics across all platforms
- Executes advanced QA standards across assigned campaigns
- Executes basic & advanced reporting analysis using agency and 3rd party planning, activation & measurement tools
- Knowledgeable of advanced trading and optimization across all platforms
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Participate or lead campaign activation and provide client updates on campaign status
- Provide tracking/billing reports and post-buy delivery analyses on quarterly and annual bases
Qualifications:
- Bachelor’s degree
- 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
- Aptitude for Microsoft office applications, specifically excel and their various formula concepts
- Excellent presentation, verbal, and written skills
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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