Lead Analyst Marketing Systems

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Job responsibilities will be:
- Manage the communication calendar for Consumer and ensure the creative deliveries are on time
- Executing numerous brand campaigns, resulting in increased brand awareness and customer engagement.
- Proven track record of success in developing and implementing brand strategies and identifying growth opportunities.
- Successfully leading and coordinating between teams to execute complex marketing campaigns and events ensuring seamless execution and timely delivery.
- Lead brand communication and strategy for select Consumer Cards - India Consumer Business
- Deliver creatives across all digital channels like Emailers, Digital banners, Social Media etc) by working closely with the agency
- Manage communication and marketing challenges with creative solutions that translate into business opportunities like billings, acquisitions and retention of Cardmembers.
- Ensure Brand SLA is followed and creatives are delivered without any delay.
- Closely track performance of the campaign and ensure optimization of campaigns
- Manage end to end creation of Direct Mailers as per internal stakeholder requirements.
- Work on Monthly Brand Performance reports and manage cascade to internal stakeholders.
- Support the Brand team and closely coordinate between the internal as well as external (creative agency) stakeholders
- Drive Special Projects related to Consumer Card Products
Minimum Qualifications and skill sets
- Good understanding of the premium space – Brands, UHNIs, luxury experiences, etc.
- Marketing degree/certification preferable
- 2-3 years work experience in the field of marketing/communication
- Prior Brand Communication, Digital Marketing or agency experience would be preferrable
- Strong interpersonal, oral and written communication skills
- Must be proficient in MS Office suite (PowerPoint, Excel, Word)
- Excellent Project Management skills
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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