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JOB DETAILS

VP Commercial

CompanyAbwaab

LocationSuomussalmi

Work ModeOn Site

PostedApril 12, 2026

About The Company

Abwaab is an online learning platform that allows students to learn at their own pace, test themselves and get ahead with our expert tutors anytime and anywhere. By offering short, engaging video lessons, visualized learning journeys, continuous assessment and performance analytics, we are changing the way students learn outside the classroom.

About the Role

<h1 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:24pt;margin-bottom:6pt;"><span style="font-size:27.999999999999996pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Abwaab | <span style="font-size:18pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">VP Commercial</h1><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Location: Jordan / KSA / Iraq / Egypt (Regional Role) <span style="font-size:11pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:11pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Type: Full-time<span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">About Abwaab<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Abwaab is a leading EdTech platform serving students across the Middle East through high-quality digital learning content and exam preparation tools. As we scale across markets, we are focused on building a disciplined commercial engine that drives sustainable growth and strong unit economics.<h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Role</h2><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are hiring a VP Commercial to lead Abwaab’s commercial strategy and operations across multiple markets.<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This is a <span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">regional leadership<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> role that can be based in <span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Jordan, KSA, Iraq, or Egypt<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, with oversight across markets. Candidates with strong regional experience and exposure to multi-country commercial operations are highly encouraged to apply.<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The VP Commercial will be responsible for designing and executing the company’s commercial approach, including country-level strategies, pricing and monetization models, and the performance of our sales agent network. The role ensures that revenue growth is driven by strong commercial fundamentals and healthy contribution margins.<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This role requires a senior operator who is highly analytical and detail-oriented, capable of diving into operational realities while shaping broader commercial strategy. It also includes driving innovation through AI-powered sales agents and scalable commercial initiatives.<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This is a fast-paced environment requiring agility, strong judgment, and the ability to translate strategy into disciplined execution across teams and markets.<h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Key Responsibilities</h2><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Commercial Strategy & Market Performance</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop and refine Abwaab’s overall commercial strategy across markets.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Define country-level commercial strategies aligned with company growth and profitability goals.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design and evolve pricing and monetization strategies to maximize revenue and contribution margins.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be accountable for the commercial performance of markets, ensuring strategies translate into measurable results.</li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Commercial Operations</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead and optimize Abwaab’s commercial operations, including sales agent performance, pricing execution, and operational sales processes.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop clear operational frameworks to track performance across markets and teams.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify inefficiencies in the commercial funnel and implement improvements.</li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Sales Agent Economics & Performance</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Analyze the economics of our sales agent model, including productivity, incentives, and conversion patterns.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop compensation and incentive structures that drive sustainable performance.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Understand behavioral drivers and psychology of sales agents to improve engagement, productivity, and retention.</li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Commercial Economics & Cost Structure</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop deep visibility into Abwaab’s commercial cost structure and contribution margins.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify inefficiencies and commercial leaks that impact profitability.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Implement initiatives to improve commercial efficiency and bottom-line impact.</li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Innovation in Commercial Execution</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead the rollout and optimization of AI-powered sales agents and other commercial technologies.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Identify opportunities to introduce new operational models or tools that improve sales productivity and commercial scalability.</li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Cross-Functional Collaboration</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Partner closely with Finance, Product, and Operations to ensure commercial strategies align with company objectives.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Translate operational insights into strategic improvements in pricing, product positioning, and commercial structure.</li></ul><h3 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Leadership</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Provide strong senior leadership across commercial teams.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Build a culture of accountability, operational discipline, and performance.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Operate effectively in a fast-paced, high-growth environment, balancing strategic thinking with hands-on execution.</li></ul><h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">What We’re Looking For</h2><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">15+ years of experience<span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> in commercial leadership, revenue operations, or business operations</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong regional experience across multiple markets (MENA preferred)</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Proven track record managing large sales teams or agent-based models</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong analytical background with expertise in unit economics and financial modeling</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Demonstrated impact on revenue growth and profitability</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Ability to operate both strategically and operationally</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong executive presence with ability to influence senior stakeholders</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Experience in high-growth, fast-paced environments</li></ul><h2 dir="ltr" style="line-height:1.2;text-align: justify;margin-top:18pt;margin-bottom:4pt;"><span style="font-size:13.999999999999998pt;font-family:Nunito,sans-serif;color:#0655cb;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Success Metrics</h2><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Success in this role will be measured primarily by improvements in the economic health and operational effectiveness of the commercial engine, including:<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Improvement in contribution margins across markets</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Positive bottom-line impact from commercial initiatives</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Sales agent productivity and profitability</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Effectiveness and scalability of AI sales rollout</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Improvement in pricing effectiveness and revenue per user</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:11pt;font-family:Nunito,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Reduction in commercial cost leakage and improved operational efficiency</li></ul>

Key Skills

Commercial StrategyPricing StrategyMonetization ModelsSales Agent ManagementUnit EconomicsContribution MarginsCommercial OperationsAnalytical SkillsStrategy ExecutionCost Structure AnalysisAI ImplementationLeadershipAccountabilityGrowth StrategyPerformance TrackingIncentive Structures