Director, Integrated Media Planning
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Overview
As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!
Summary
The Director, Planning will play a pivotal role in developing and implementing strategic initiatives aligned to client objectives. Key to this role is the ability to drive collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives.
Responsibilities
- Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
- Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
- Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
- Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
- Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and the media strategy.
- Innovating with the creative team, media planning, marketing science and custom content experts to drive innovation.
- Maintain high level of service to all clients
- Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success
- Effectively motivate, lead, and train the team to maximize shared objectives
- Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Experience
- Excellent Leadership and Management skills, with the ability to inspire and motivate a team.
- Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
- Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
- Proficiency in Media Planning and buying tools and platforms.
- Strong understanding of Project Management Methodologies and process improvement techniques
- Understanding of financial operations, Budget Management, Strategic Planning, and media activation
- Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
- Minimum of 7 years of experience in media operations, preferably in an agency or media organization.
- Strong knowledge of media planning, buying, and optimization across various channels.
- Retail/eCommerce/entertainment experience
- Relevant post-secondary education, training, or equivalent experience
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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