Associate Director, Digital Activation
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
Paid Media Associate Directors own the Advertising function on their book of clients. This includes developing overall paid media strategy, helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations.
Job Responsibilities:
- Effectively manage and lead all Advertising team members on particular client team(s)
- Identify training and development needs of client team and broader functional team
- Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
- Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
- Lead hiring process for Advertising team members on their client team
- Oversight for on boarding new clients within their office location
- Ensure integration with other functional teams
Grow business:
- Determine how to increase and expand paid media services for their clients
- Help identify and test new channels and products, highlighting results and sharing across organization and externally
- Ensure advertising strategy aligns with client’s overall business goals
- Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
- Main point of contact for search engine partners
- Oversee terms and conditions, IOs, etc, including legal review and team communication
- Point of escalation for engine related issues
- Manage logins, ensure compliance
- Responsible to ensure all client teams are informed of new products and engine enhancements
- Coordinate presentations from providers for Advertising team or broader agency
- Coordinate QBR from key engine partners
Qualifications:
- Bachelor’s degree in marketing, advertising or communications
- 5+ years of work experience managing accounts focused on delivering and optimizing social/search marketing and/or other interactive advertising campaigns
- Possess advanced knowledge of direct marketing principles and strategies
- Have polished presentation, communication and listening skills
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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