DIGITAL MEDIA SPECIALIST

Description

Full-Time, Hybrid/Remote position : Ideally candidate will be located within commuting distance of our Wilmington, DE or Rye, NY office. This is not a requirement.

At Today Media, we are looking for a strategic and creative Digital Media Specialist to join our growing Digital Operations team and play a role in optimizing our digital advertising presence across multiple platforms. This position is essential in maximizing the performance of digital campaigns for our diverse portfolio of clients and our lifestyle and business publications.

The ideal candidate has a deep understanding of the digital landscape, is data-driven, and possesses the technical skills to design and execute campaigns that deliver measurable results. You will work closely with our sales and production teams to ensure our digital products—ranging from social media and email marketing to targeted programmatic ads —are executed with precision and excellence.

Responsibilities

• Manage the execution and optimization of digital advertising campaigns across social media, search, and programmatic networks.
• Monitor campaign performance and provide detailed reporting and analysis to internal teams and clients.
• Implement and manage tracking tags (UTMs, pixels) to ensure accurate data collection and attribution.
• Stay current with emerging digital trends, platform updates, and best practices to keep Today Media at the forefront of the industry.
• Provide technical support for digital products, including troubleshooting ad Di delivery issues and site integration.
• Support Director of Digital Strategy with review and assessment of pre-campaign research and post-campaign insights 

Requirements

• 2 years of experience in digital marketing, social media management, or digital advertising operations is preferred
• Experience with digital ad design
• Familiarity with digital campaign best practices
• Proficiency with Google Ad Manager, Meta Ad Manager, programmatic platforms and email marketing platforms (e.g., Hubspot, Mailchimp).
• Strong analytical skills with experience using Google Analytics to track and interpret user behavior.
• Excellent project management skills with the ability to handle multiple high-priority tasks simultaneously.
• Supports day-to-day digital operations with required administrative tasks including but not limited to maintain compliance logs, process documentation, quality control protocols, internal reporting and updating and maintaining required reporting for external departments.
• Strong written and verbal communication skills.
• Experience in a media or publishing environment is a plus.

Why Work With Us? This position offers the opportunity to lead digital innovation within a respected regional media company. You will have the chance to shape our digital strategy and grow your expertise across a wide array of modern advertising channels. Today Media is a dynamic media company.

Today Media is an Equal Opportunity Employer and complies with all federal and state anti-discrimination laws.