JOB DETAILS

Script Writers-Malayalam

CompanyLokal App
LocationBengaluru
Work ModeRemote
PostedMarch 25, 2026
About The Company
Lokal is India’s largest regional social media and services platform, built for the 500 million+ internet users from tier 2+ towns. We go beyond content to solve real, everyday problems of Bharat by enabling instant, affordable access to trusted information, experts, and services in local languages. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content. Today, we operate across 250+ districts in 8 Indian states, serving users in 7 languages. Now growing as a house of apps, Lokal has evolved into an AI-driven discovery and access platform connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to! Why Join Us? We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you’ll take ownership from day one, build for real impact, and help redefine how Bharat connects to opportunities, knowledge, and experts.
About the Role


Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

  • Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
  • Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
  • GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
  • Dostt – Make new friends through voice chats, games, and real, authentic conversations
  • Eaze – A safe space to explore emotional well-being via community-driven support
  • AstroLokal – Instant access to trusted astrologers through audio and chat
  • And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Script writer-

  • Strong understanding of storytelling in under 60 seconds
  • Ability to write sharp, attention-grabbing openings (hook mastery)
  • Understanding of ad metrics — especially CTR, watch time, and drop-off rates
  • Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
  • Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
  • Ability to simplify messaging and make it relatable
  • Trend-spotting and adapting content style to current formats
  • Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
  • Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
  • Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
  • Ability to work with creative prompts for videos and judge content quality during execution
  • Strong command over two languages minimum — English and their Malayalam language — both written and spoken, to bring cultural nuance and flexibility in writing

Key Skills
StorytellingHook MasteryAd MetricsCTRWatch TimeDrop-off RatesVisual LanguageSimplificationTrend-SpottingPacingVisual LiteracyNarrative DepthCreative PromptsContent Quality JudgmentEnglish ProficiencyMalayalam Proficiency
Categories
Creative & MediaMarketingArt & Design
Job Information
📋Core Responsibilities
The role involves writing scripts with a strong understanding of storytelling, focusing on creating sharp, attention-grabbing openings for short-form content. The writer must adapt copy for various platforms and formats while understanding key advertising metrics like CTR and watch time.
📋Job Type
contractor
📊Experience Level
0-2
💼Company Size
1078
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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