VodafoneThree - Martech Personalisation Lead

Location: Newbury + *Hybrid

Working hours: Full time 37.5 hours per week – Mon to Fri

Grade: 11

Hiring Manager: Steve Fiddy

*Hybrid

We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, for at least 8 days per month. You should work with your line manager to understand what their expectations are for you, your specific role and your team.

Who We Are

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built – today.

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress.

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.

You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work.

Why VodafoneThree

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last.

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country.

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone.

We move at pace, because what we’re building matters – and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started.

Be a part of our Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions, this is where some of our best ideas are brought to life. 

As personalisation becomes a critical competitive advantage, the business must align around a shared vision, strategy and operating model for customer‑level, data‑driven engagement. 

The Channel Personalisation Manager is responsible for shaping, driving and coordinating the end‑to‑end personalisation strategy across the digital organisation — and for working across the entire company (Brand, CVM, Technology, Commercial, Procurement and more) to define a joined‑up approach that avoids fragmentation, duplication and siloed tooling. 

This role ensures that personalisation becomes a strategic, enterprise capability rather than isolated pockets of activity, establishing the foundations, frameworks, technologies and operating model required to deliver 1:1 experiences at scale. 

What you’ll do

• Kick off the development of a unified personalisation strategy for the entire organisation, with digital as the starting point and foundation for future multi‑channel expansion. 

• Define the personalisation vision, operating model, roadmap and required capabilities, ensuring alignment across CVM, Brand, Digital, Technology and Commercial teams. 

• Act as the enterprise connector, identifying and dismantling siloed personalisation efforts and ensuring all teams align to a coherent approach, tools and data structures. 

• Work closely with technology and architecture teams to define platform requirements for CDPs, real‑time decisioning tools, data architecture, identity resolution and API orchestration. 

• Partner with Procurement to assess, recommend or rationalise suppliers, tools and platforms required to deliver the personalisation strategy. 

• Support business casing of multi‑million‑pound opportunities, building robust financial cases demonstrating ROI, commercial uplift and long‑term business value. 

Who you are 

• Deep experience in digital personalisation, CRM/CVM, data‑driven marketing or customer experience strategy roles. 

• Strong understanding of data architecture, CDPs, identity management, real‑time personalisation tools and multi‑channel decisioning. 

• Demonstrated ability to develop enterprise strategies and align large, complex organisations behind a shared vision. 

• Experience working with technology, product, data, brand, CVM, commercial and procurement teams to deliver cross‑functional programmes. 

• Strong commercial acumen with experience building high‑value business cases and evaluating platform/tooling ROI. 

Worried that you don’t meet all the desired criteria exactly?

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What we offer

We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning & development tools.

Posting End Date: 18th March 2026

Recruiter Name: Thanisa Razeek

Recruiter Email:  [email protected]

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email [email protected] for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

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