B2B Marketing Director

Midwest Tape | Hoopla

• For local candidates within 45 miles of our Holland, OH headquarters, this role is hybrid after 60-day orientation period.
• For candidates outside of local area, this role would be primarily remote, but must be open to travel to HQ as required by the manager.
• Must live in the following states to be considered: Ohio, Michigan, Indiana, Illinois, Tennessee, Texas, Colorado, Montana, Rhode Island, Florida, Massachusetts, Nevada.

We are seeking an experienced Director of B2B Marketing to lead strategy, planning, and execution across our business-facing marketing efforts. This leader will build and scale global programs that drive awareness, demand, engagement, and revenue across multiple audiences, segments, and solutions.

The ideal candidate is a roll-up-your-sleeves B2B marketer with deep experience in sales enablement, event strategy and execution, paid advertising, and marketing across multiple audiences and product lines.

If you’re looking for a role where you can pivot from high-level vision to hands-on execution, this is it. We need someone who can steer the ship while staying deep in the weeds with our cross-functional teams, using performance insights to scale our impact.

Ultimately, your mission is to evolve our B2B approach and modernize how we enable sustainable, performance-driven growth.

Position Summary:

The Director of B2B Marketing leads strategy, planning, and execution across business-facing marketing efforts. This leader builds and scales global programs that drive awareness, demand, engagement, and revenue across multiple audiences, segments, and solutions. This role requires pivoting between high-level vision and hands-on execution, steering strategic direction while staying engaged with cross-functional teams and using performance insights to scale impact. The Director will be responsible for evolving the B2B approach and modernizing how the organization enables sustainable, performance-driven growth.

Key Responsibilities:

To perform this position successfully, an individual must fulfill the knowledge, skill, and/or ability requirements listed below.

B2B Marketing Strategy & Leadership

• Develop and lead the overall B2B marketing strategy across multiple customer segments and industry verticals, particularly public libraries and content providers.
• Build scalable programs that drive pipeline growth, customer retention, and revenue expansion.
• Foster innovation within the B2B function by identifying new channels, audience opportunities, and scalable growth levers.
• Elevate our industry presence through strategic messaging, positioning, partnerships, and high-impact market moments.
• Translate business goals into measurable marketing plans and campaigns.
• Oversee the B2B marketing investment strategy, allocating budget across programs, events, and channels to drive measurable business outcomes.
• Oversee four individuals on the B2B marketing team and their respective areas of ownership.

Event Strategy & Management

• Oversee the strategy, planning, execution, and performance optimization of tradeshows, conferences, partner events, and hosted experiences.
• Ensure events deliver measurable business outcomes, contribute to pipeline influence, and strengthen brand visibility.
• Continuously refine event strategy using performance insights and post-event analysis.

Sales Enablement

• Partner closely with Sales leadership to equip teams with the tools, resources, and stories needed to succeed.
• Oversee the development and ongoing evolution of pitch decks, case studies, one-pagers, competitive positioning, talk tracks, playbooks, and training materials.
• Ensure tight alignment between sales motions, content strategy, messaging, and campaigns.

Messaging, Positioning & Content

• Define audience-centric messaging and value propositions across multiple business solutions.
• Create compelling content that educates, influences, and differentiates in partnership with the creative team – across digital, collateral, campaigns, and events.
• Stay current on industry trends and competitive shifts.
• Oversee public relations strategy and external agency partnerships in collaboration with the PR lead.

Cross-Functional Collaboration

• Partner with product, sales, customer success, digital acquisitions, and leadership teams to ensure alignment on priorities and go-to-market execution.
• Influence roadmaps with market insights and customer feedback.

Analytics & Performance Management

• Define KPIs, monitor performance, and drive continuous improvement using data.
• Report on marketing impact to stakeholders and leadership.

Skills:

• Proven success in marketing multiple business solutions or audience segments.
• Strong track record in event strategy, planning, and execution – from concept through post-event ROI analysis.
• Strong communication and storytelling skills across technical and executive audiences.
• Analytical mindset with experience using data to inform decisions.
• Highly organized, proactive, and comfortable leading multiple initiatives simultaneously.

Experience:

• 8+ years of B2B marketing experience, including at least 3–5 years in a senior-level role.
• Experience in the library, publishing, education, digital content, or related industries is preferred, but not required.
• Experience supporting mid-market to enterprise B2B environments is a nice to have.
• International marketing experience is a plus.

Preferred Education Requirements: 

• Bachelor's degree in marketing or related area, or equivalent experience.

Physical Requirements / Work Environment: 

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to regularly sit for extended periods of time.
• Perform repetitive motion-type tasks.
• Must be physically present for meetings, presentations, and training. 
• Ability to work on-site in a team environment.

About the Company:

What started in 1989 as a family-owned video rental store grew into a trusted partner dedicated to helping libraries thrive. A single suggestion to sell VHS tapes (remember those?) to public libraries inspired our founder, John Eldred to start Midwest Tape LLC – and set our mission in motion. 

Fast forward to over 35 years later, we provide libraries across North America, New Zealand, and Australia with innovative products and equitable access to content. Backed by a passion for exceptional service and a deep understanding of library needs, we fuel libraries with unparalleled access to top-tier media content including physical media (audiobooks, DVDs, CDs, and read-a-longs) as well as our digital platform, Hoopla Digital. 

Hoopla, available on iOS, Android, and desktop, combines our decades of media expertise with modern technology to deliver an all-in-one experience for libraries and their patrons. With one of the strongest catalogs in the digital library space, Hoopla empowers libraries to reach patrons wherever they are. 

We proudly partner with our library partners and content providers to strengthen communities through access to educational resources and entertainment experiences. Since 1989, our commitment has remained the same: supporting libraries with solutions that make a difference because strong libraries build healthy communities.

Benefits:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are currently unable to sponsor employment visas. All candidates must have authorization to work in the U.S. without current or future sponsorship.

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