Trade Planning Lead, Pet - Specialty

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

ABOUT GENERAL MILLS
 

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we have been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T)  Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW
 

Function Overview

GIC Sales Strategy & Intelligence team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains, and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers, and team members.

For more details about the Function please visit this Link

Role Overview

The Pet Specialty’s Trade Planning Lead (TPL) is responsible for driving incremental volume growth and sustaining existing volume by understanding customer needs and linking them to GMI’s product and service strategies.

In this role you will manage data analytics, insights, trade planning and channel engagement for PetSmart + Petco. You will partner closely with the Channel Development Manager to drive business growth. You will have the opportunity to work directly with the customer team two of GMI Pet’s largest customers, gain significant exposure to a wide array of systems & platforms and help lead the innovation pipeline, including category expansion.

Strong candidates for this role will have previous experience collaborating closely with cross-functional partners, the ability to flex between strategic vision and execution, and strong analytics experience.
 
KEY ACCOUNTABILITIES
 

50% of Time
Problem Solving, Analytics & Insights

·       Retrieve and analyze syndicated customer and consumer data to understand category and/or industry trends

·       Retrieve and analyze customer portal data and syndicated POS data to understand business trends and key selling opportunities

·       Problem solving is a key focus of the role, providing business solutions to customer activities with a concise recap of data and information to form an opinion of business conditions

·       Assess trends, market performance, and competitive data & insights to provide analysis of performance and summarizing with proposed solutions and actions

·       Provide ongoing maintenance for automated sales reporting for the zone (new brand analysis, market share reporting)

·       Accelerate Digital Growth at PetSmart & Petco by retrieving and analyzing 3rd party digital data to provide actionable digital insights

·       Partner with the CDM to analyze performance drivers, summarizing and sharing proposed solutions with Omni Sales

30% of Time
Executional Excellence – Trade Planning Support

·       Build, run and maintain recurring automated sales reporting for channel (price tracking & execution, MRR insights)

·       Meet annual sales goals by maintaining accurate sales planning and spending information in Blue Planner & Sales Volume Estimate

·       Build & maintain volume forecast accuracy reporting

·       Collaborate with internal teams to assess national trade strategies and optimize GMI resources.

10% of Time
Continuous Improvement mindset to deliver Executional Excellence, and Project Management

·       Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.

·       Guarantee data quality and accuracy through thorough comprehension of request, accurate application of tools/platforms with an eye for detail and a robust data & logic check.

·       CI Mindset: develop and drive a lens of continuous improvement for the projects, process & larger team.

·       Project Management: Juggle multiple projects including long range projects and own project scoping, to trouble shooting, collaborating to timely communication/iterations with peers and stakeholders to high impact completion and presentation.

·       Mentoring & Training new hires and team members to excel in their roles and outperform expectations.

10% of Time
Building Stakeholder Relationships

·       Brand themselves as a SME on multiple fronts  

·       Understand client needs/ customer request and see the larger picture to enable holistic solutions.

·       Ability to recommend and influence changes to process/procedures.

·       Explore business development opportunities and transform into tangible results.

·       Ability to communicate challenges in an assertive manner.

·       Work through people and processes to accomplish superlative results.

·       Articulate and comprehensive presentations to the audience
 
 
 
 
MINIMUM QUALIFICATIONS
 
Experience

Minimum years of related experience required:
4-6 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry

Preferred years of related experience:
5-6 years of Business Reporting, Analytics & Visualization experience, Data Modelling preferred
·       Education – Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered)

·       Strong command over oral and written English

·       Multitasking ability - work on a host of tools/databases and software/platforms effectively to manifest superior results.

·       Organization and Prioritization - in line with the team's goals

PREFERRED QUALIFICATIONS
 

·       Company Values - Do the right thing all the time; Play to win; Grow and Inspire; Win as a team; Act boldly move quickly.

·       Familiarity with wide array of datasets/platforms/systems including Nielsen, Numerator, O9, Blue Planner, Tableau

·       Selling & Influential Communication

·       Initiative-taking and the ability to manage ambiguous situations in a calm, composed manner.

·       Process Transformation

·       Leads Innovation: Tech & Data Savvy