Head of Social & Creator Partnerships

Description

Department: Marketing

Social Media | Influencer Marketing | Creator Partnerships | Affiliate Growth

Onsite – Tustin, CA | Full-Time

Salary Range: $120,000–$145,000 based on experience
Annual Bonus based on company performance

IDEAL BACKGROUND

Ideal for a Senior Social Media Manager, Influencer Marketing Manager, or Creator Partnerships Manager ready to step into a broader leadership role.

THE RUNDOWN

The Celluma team has big aims – to make a profound impact on global wellness.

Transforming just one person’s life - helping them feel better, regain confidence, and live healthier - is a feeling that can only be experienced. We live for it.

For 15 years, Celluma Light Therapy has helped people around the world improve their lives through the therapeutic power of light. As a leader in the category, we’ve experienced rapid growth over the last few years. The next phase of our growth is expanding awareness, cultural relevance, and helping millions more people discover the benefits of light-based wellness.

Demand for LED light therapy continues to accelerate across skincare, recovery, pain relief, hair growth, and longevity. Celluma sits at the center of this fast-growing category with a reputation built on science-backed research, clinical credibility, FDA-cleared technology, and professional trust.

We are looking for a Head of Social & Creator Partnerships to lead Celluma’s social presence and build a thriving network of creators and partners who amplify our brand.

This role is responsible for building Celluma’s creator ecosystem as a growth channel - expanding reach, fueling authentic storytelling, and generating incremental revenue through creators, influencers, and affiliate partners. 

This role comes with real ownership. You’ll have meaningful decision-making agency, creative freedom, and the ability to move ideas from concept to execution without layers of bureaucracy. This is a collaborative team that values curiosity, initiative, and experimentation.

WHERE YOU FIT IN

This role sits at the intersection of social media, creator partnerships, and affiliate growth. 

The primary audience focus is direct-to-consumer, while also helping grow Celluma’s presence and key opinion leader partnerships within the professional aesthetic and healthcare community.

You will lead Celluma’s organic social strategy while building and managing a network of creators, influencers, and affiliate partners who authentically advocate for the brand.

You will collaborate closely with our Creative team, Performance Marketing team, eCommerce team, Customer Experience team, Professional Marketing team, and external creators.

This role begins with broad ownership and is designed to grow into leadership of Celluma’s broader social, creator, and affiliate ecosystem as the brand expands.

 

IF YOU…

• Love the idea of joining a globally recognized wellness brand expanding its reach, awareness, and cultural impact
• Live and breathe social media culture and emerging digital trends
• Have a creator’s eye for visual storytelling and compelling content
• Take pride in writing hooks and captions that stop the scroll
• Understand the difference between vanity engagement and meaningful brand growth
• Enjoy building authentic relationships with creators and influencers
• Are highly organized and enjoy building systems, calendars, and workflows
• Like having ownership and seeing your ideas move quickly from concept to execution
• Your phone camera is practically an extension of your hand and you instinctively capture moments and content opportunities

Requirements

THE ESSENTIAL FUNCTIONS

Social Media Leadership

• Own the organic social media strategy across Instagram, TikTok, Facebook, Reddit, YouTube Shorts, and emerging platforms
• Plan and maintain a social media calendar aligned with marketing campaigns and launches
• Create and publish engaging posts, reels, stories, and short-form video
• Identify cultural moments and trends where Celluma can participate authentically
• Maintain a consistent brand voice across platforms

Content Creation

• Capture in-house content including product demos, educational moments, and lifestyle storytelling
• Concept and script social-first content that translates light therapy science into accessible stories
• Brief designers, photographers, and videographers on social-ready content needs
• Assist in directing external shoots when needed

Creator & Influencer Partnerships

• Identify and recruit creators, influencers, and industry voices aligned with the brand
• Evaluate inbound partnership opportunities and negotiate collaborations
• Brief creators on messaging and content direction for our UGC program
• Ensure deliverables are completed and aligned with regulatory requirements
• Integrate creator content into social, paid media, and website marketing

Affiliate & Creator Commerce

• Expand Celluma’s affiliate network using platforms such as ShopMy and Impact.com
• Recruit creators into commission-based partnerships
• Support creators in promoting Celluma products
• Monitor affiliate performance and strengthen high-performing partnerships

Performance & Optimization

• Track social performance including engagement, reach, follower growth, and traffic
• Identify top-performing content and recommend assets for paid amplification
• Test new formats, storytelling approaches, and creator collaborations
• Share insights and recommendations with the marketing team

WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS

• Establish a clear and differentiated social voice that elevates the Celluma brand
• Grow reach, engagement, and shareability across social platforms
• Build a strong network of creators who authentically advocate for Celluma
• Launch and scale a creator-driven affiliate ecosystem
• Develop repeatable systems for sourcing and deploying creator-generated content
• Identify top-performing content that fuels paid media growth
• Help position Celluma as one of the most trusted brands in red light therapy

PLATFORMS & TOOLS

Platforms you may work with include: Instagram, TikTok, ShopMy, Impact.com, Shopify, Meta Ads Manager, and modern social analytics tools.

THE QUALIFIERS

Required

• 4–6+ years managing social media for a consumer brand
• Proven success growing social audiences and engagement
• Experience working with influencers or content creators
• Hands-on experience producing short-form video content
• Strong writing skills for captions and hooks
• Deep understanding of Instagram, TikTok, and emerging platforms
• Strong organizational and project management skills
• Ability to analyze performance metrics and refine strategy

Preferred

• Experience managing creator partnerships at scale
• Experience with affiliate platforms such as Impact, ShopMy, LTK, or similar
• Background in wellness, beauty, health tech, or medical aesthetics
• Experience working with regulated products or medical devices
• Experience producing or directing photo/video content

ABOUT US

Celluma Light Therapy is here to help as many people (and pets) on the planet feel rejuvenated, look their best, and live better lives.

Based on NASA-developed technology and backed by clinical studies, BioPhotas Inc. manufactures the Celluma SERIES of award-winning, FDA-cleared LED light therapy devices.

Our premium, medical-grade light therapy platform is considered the gold standard of LED light therapy in the clinical aesthetics and wellness space. We are the most awarded LED brand in the world, and are trusted by clinicians and at-home users in over 100+ countries.

We believe the natural power of light can transform lives—and we’re just getting started.