JOB DETAILS

Director, National Accounts

CompanyCalifia Farms, LLC
LocationMinneapolis
Work ModeRemote
PostedMarch 29, 2026
About The Company
Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel. Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.
About the Role

Overview

Califia Farms is seeking a highly motivated, experienced Director of Sales to develop a strategy for growing business at Target. A successful candidate will have an entrepreneurial spirit, the ability to develop and execute account specific growth strategies and enjoy analyzing data to create fact-based category leadership presentations for driving positive sales results.

Responsibilities

  • Support Target headquarter sales calls in Minneapolis; must have an overall knowledge of the entire competitive retail landscape
  • Drive Strategy at a high level, partnering with Target leadership to identify opportunities and drive sales
  • Jointly develop annual business growth, sales and margin plans in line with company strategic goals
  • Manage the entire Califia portfolio of plant-based products
  • Oversee accurate and timely forecasts for volume, trade spend, and profitability
  • Direct and monitor all aspects of trade promotions (including post-event analysis), to ensure effective investment of funds
  • Ensure successful execution of Califia trade and marketing programs
  • Manage broker partner sales execution and conduct regular business reviews
  • Provide insights for, and participate in, internal/external business reviews across multiple categories to promote and grow Califia sales at Target
  • Be a customer advocate to Califia HQ to ensure Target receives appropriate levels of organizational support
  • Build strategic partnerships to include annual Joint Business Plan, appropriate Top to Top interactions and disproportionate share of mind in categories that Califia plays
  • Travel requirements: varies, up to 25%

Qualifications

  • Bachelor’s Degree desired with at least 5-7 years of relevant experience in consumer goods industry
  • Outside sales management experience and demonstrated sales achievement
  • Keen understanding of syndicated data (Circana, SPINS, Nielsen, Retail Link) and how to use it for internal and external analysis and planning
  • Broker management experience desired
  • Experience with CRM tools such as Salesforce and automated trade spend systems such as Telus
  • High proficiency with MS Office (PowerPoint, Excel, Word)
  • Excellent communication and presentation skills (written and verbal)
  • Demonstrated success with an emerging brand or highly competitive consumer products category
  • Must be comfortable with ambiguity, self-starter and possess an entrepreneurial spirit to get things done

 

 

The expected salary range for this position is between $170,000 - $195,000 per year based on a full-time schedule.  Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.

 

 

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

 

Key Skills
Sales StrategyAccount Growth StrategiesData AnalysisCategory Leadership PresentationsHeadquarter Sales CallsTrade PromotionsForecast ManagementBroker ManagementJoint Business PlanSyndicated DataCRM ToolsMS Office ProficiencyCommunicationPresentation SkillsEntrepreneurial SpiritSelf-Starter
Categories
SalesManagement & LeadershipRetailData & Analytics
Benefits
Employee benefits programBonus program
Job Information
📋Core Responsibilities
The Director of Sales will develop and execute a strategy for growing business specifically at Target, which includes driving high-level strategy in partnership with Target leadership to identify opportunities and increase sales. Responsibilities also cover managing the entire plant-based product portfolio, overseeing accurate forecasts, and directing trade promotions.
📋Job Type
other
💰Salary Range
$170,000 - $195,000
📊Experience Level
5-10
💼Company Size
330
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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