Assistant Director, Marketing Programs (Culinary)

Description

WHO WE ARE

The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations through its global brand marketing and sales efforts. Tourism is a cornerstone of Los Angeles County’s economy, ranking among its top five employers. The city welcomed an astonishing 50 million visitors fueling over 543,000 tourism-related jobs and driving more than $45 billion in business sales in 2024. Los Angeles Tourism proudly leads initiatives that celebrate and sustain this vibrant industry, including the renowned Dine LA program designed to showcase LA’s world-class culinary scene while supporting local restaurants and hospitality professionals. Dine LA has become one of the largest restaurant weeks in the nation—featuring nearly 450 restaurants across 88 neighborhoods and 33 global cuisines. As of June 2025, LA County is home to more than 180 Michelin-recognized restaurants, with 32 participating in Dine LA Restaurant Week. As one of the world’s premier sports capitals, Los Angeles is excited to host eight FIFA World Cup 26™ matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time. With headquarters in Los Angeles and offices spanning London, Mumbai, Chengdu, Shanghai, Beijing, Guangzhou, and Sydney, Los Angeles Tourism operates on a truly global stage, sharing the city’s dynamic spirit with the world. 

THE OPPORTUNITY

The Assistant Director, Marketing Programs leads integrated marketing initiatives that elevate Los Angeles as a global destination, with a primary focus on the Culinary pillar and flagship programs such as Dine LA Restaurant Week. This role partners cross-functionally to translate strategy into high-impact campaigns across channels, overseeing planning, execution, and performance. The position blends strategic leadership, creative collaboration, and operational oversight to drive meaningful engagement and measurable results.

WHAT YOU WILL DO  

• Lead end-to-end strategy and  integrated execution across priority destination pillars — currently anchored  in Los Angeles Tourism’s Culinary platform and signature initiatives such as  Dine LA Restaurant Week — with scope designed to expand as additional pillars  evolve. This includes ownership of Dine LA Restaurant Week and other tentpole  initiatives that elevate Los Angeles’ global food reputation and drive  measurable visitation. Responsibilities include defining campaign scope,  building detailed workbacks, managing budgets, and overseeing post-campaign  analysis across paid, owned, earned, and partner channels. (30%)
• Serve as the cross-functional lead  across Brand, PR, Digital, Social, Partnerships, Membership, Research, and  external agencies—translating strategic objectives into clear briefs,  deliverables, and timelines. Facilitate and lead stakeholder meetings, drive  alignment and decision-making, and ensure accountability from planning through  fulfillment and reporting. (20%)
• Partner closely with the Social Media team to shape and oversee an  integrated social strategy for Dine LA, including content direction,  influencer engagement, paid amplification, and real-time engagement to  maximize reach, participation, and brand impact. (20%)
• Oversee  programmatic event websites (front and back end) in collaboration with the  Digital Marketing team and external agencies—reviewing SOWs, managing budgets,  QA’ing site functionality, and optimizing the user experience. (15%)
• Monitor industry trends, the competitive landscape, and evolving consumer preferences to inform strategy, strengthen stakeholder engagement, and ensure programs remain innovative and impactful. (5%)
• Maintain  strong financial stewardship by managing program budgets, tracking expenses, organizing contracts and invoices, and partnering with Finance to ensure  accurate forecasting and timely payment processing. (5%)
• Perform other duties as assigned. (5%)

SOME OTHER THINGS YOU MAY DO 

• Participate in committees and task force groups
• Work  in CRM and other enterprise-wide software programs

WHAT YOU’LL NEED TO SUCCEED 

• 3-5 years of experience.
• High school diploma or equivalent.
• Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
• Strong project management skills.
• Team focused and collaborative working style.
• Experience in developing and managing projects from planning through execution.
• Must be proficient in MS Office (Word, Excel, PowerPoint).
• Excellent verbal, written, and interpersonal communication skills. 
• Dependable, great attitude, highly motivated and a team player.
• Possess strong organizational skills and attention to detail. 
• Ability to multi-task and meet multiple deadlines.
• Ability to communicate effectively across various departments. 
• Ability to work in a changing environment.

NICE TO HAVES

• Bachelor’s degree preferred. 

COMPENSATION RANGE

Exact compensation may vary based on skills and experience.

$87,500 - $106,000

Bonus Eligible

WHAT’S IN IT FOR YOU

At Los Angeles Tourism, we believe your best work happens when you have the tools to stay healthy, enjoy the present moment, save for your future, and look forward to coming into work. That’s why we’re committed to providing a competitive and comprehensive benefits program.

• Hybrid work environment
• Remote Monday and Friday
• DTLA Office Tuesday through Thursday
• Company paid parking in DTLA
• Early Friday’s – our office closes every Friday at 2:30 pm
• Work remotely week of Thanksgiving
• Holiday Office Closure (December 24th – January 1st)
• 15 Paid Company Holidays
• Paid Vacation Time
• Paid Sick Time
• Paid Floating Holidays
• Paid Family Leave
• Comprehensive health insurance (both PPO and HMO plans available)
• Dental and vision plans (100% employer paid for some elections)
• Pet insurance 
• Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
• Employee Assistance Program 
• Flexible Spending Account (Healthcare & Dependent Care)
• 401(k) Retirement Savings Plan with up to 6% match that vests immediately 
• 401(k) match for qualified student loan payments
• Monthly internet and phone stipend

Los Angeles Tourism & Convention Board reserves the right to modify the benefit plans and employee services at any time, with or without notice.   

PHYSICAL REQUIREMENTS – ESSENTIAL PHYSICAL TASKS

The physical demands are representative of those that must be met by a team member to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to stand, walk, move. The employee must occasionally lift, carry, pull, push, transport and/or move up to 40 pounds. Ascends and/or descends stairs. Specific vision abilities required by this job include color vision. Requires prolonged sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting, requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis. Requires normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information.

• Able to get in and out of a vehicle on a regular basis while traveling for work.
• Reliable transportation.

Mandatory Vaccine Requirement: Los Angeles Tourism continues to prioritize the health and safety of our workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our team be fully vaccinated as a condition of employment. For individuals with medical conditions or sincerely held religious beliefs that prevent vaccination, the Company will consider requests for reasonable accommodation consistent with our policy and applicable law.

EEO & DIVERSITY

Los Angeles Tourism and Convention Board is an equal employment opportunity employer. We pride ourselves on welcoming applicants from all backgrounds regardless of race, color, sex, religion, national origin, ancestry, sexual orientation, age, physical or mental disability, medical condition, pregnancy, gender identity, marital status, military or veteran status or any other basis protected by applicable federal, state, or local laws. 

We’re determined to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Los Angeles Tourism.