Marketing Manager

Description

The Marketing Manager plays a central role in shaping and executing the firm’s marketing vision, managing brand standards, digital platforms, social media, and strategic campaigns. Reporting to the Chief Business Development and Marketing Officer, this position supervises the marketing team and works closely with attorneys, firm leadership and members of the business development team to support events, content, communications, and rankings efforts. The ideal candidate brings strong leadership, creativity, and technical expertise to drive impactful marketing initiatives across the firm.

Primary Job Duties:

• Develop and execute comprehensive marketing plans to increase brand awareness and client engagement consistent with the firm’s strategic objectives and strategy
• Lead and inspire a collaborative marketing team, fostering a culture of excellence
• Develop and maintain the firm’s brand guidelines
• Ensure consistency in branding and messaging across all marketing channels
• Create and design marketing materials (brochures, newsletters, etc.) for digital and print using Canva and Adobe Creative Suite (InDesign, Photoshop). This may also include the coordination and supervision of design efforts with an external provider
• Coordinate the production of the firm’s podcast
• Oversee vendor management, production, and fulfilment of firm promotional products 
• Plan and execute marketing campaigns, including email marketing and other promotional activities
• Oversee digital and social media marketing to enhance the firm’s profile, including active management of our social media channels and website
• Partner with the business development team to coordinate firm events, sponsorships, and conferences
• Management and coordination of efforts to update content on the firm’s website and intranet
• Efficiently manage marketing budgets and resources
• Work with the firm’s Content Specialist to develop and manage the firm’s PR strategy.
• Manage the development of internal communications, such as firm updates and newsletters
• Serve as a liaison between the firm and its travel management partners
• Maintain and optimize the firm's marketing technology products
• Assist with award and ranking calendar tracking and fulfillment
• Track and analyze marketing metrics to measure the effectiveness of campaigns and strategies
• Perform additional duties as needed

Key Competencies:

• Communicating – Service Managers provide the information required by others in a concise, direct, and unambiguous way. They strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others.
• Team Building – Service Managers enable and encourage group members to work together to complete tasks and accomplish goals that individual members could not accomplish alone.
• Service Focus – Service Managers place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer.
• Process Management – Service Managers take a systematic approach in contributing to making the company’s workflow more effective, efficient, and capable of adapting to an ever-changing environment.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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Requirements

• 5+ years of relevant experience, including experience in a law firm environment
• Bachelor’s degree in marketing, communications, or a related field
• Extensive experience with online and social media marketing
• Advanced knowledge of corporate communications, marketing principles, and digital marketing concepts
• Excellent leadership and team management skills
• Familiarity with relevant marketing technology tools, as well as law firm rankings, awards, and publications
• Strong understanding of digital marketing, SEO, and web analytics
• Familiarity with Canva
• Ability to work independently and collaboratively in a fast-paced team environment
• Strong attention to detail to produce accurate, timely and complete work product
• Strong written and verbal communication skills
• Strong project management skills, initiative and the ability to manage multiple projects
• Strong problem solving and analytical skills to make sound decisions
• Proficiency in MS Office programs such as Outlook, Word, and Excel
• Graphic design (Adobe Creative Suite) experience a plus