JOB DETAILS

Director Deputy (Media Management) | NAFSA

CompanyPakistan Single Window
LocationIslamabad
Work ModeOn Site
PostedApril 4, 2026
About The Company
Pakistan Single Window (PSW) is Company registered with SECP under Section 42 of the Companies Act 2017 and is notified as the Operating Entity for the PSW system under the PSW Act, 2021. Pakistan has committed to develop and launch its NSW by 2022, aptly called Pakistan Single Window (PSW) with Pakistan Customs being designated as the ‘Lead Agency’ by the Prime Minister’s Office for development of this important reform initiative. Accordingly, Federal Board of Revenue (FBR) has established a Program Management Office (PMO) in Customs Wing to coordinate and supervise this initiative. A Single Window is a facility that allows parties involved in trade and transport to lodge standardized information and documents with a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements should only be submitted once. Pakistan Single Window will help reduce the time and cost of doing business in Pakistan and make trade related business processes more efficient, transparent and consistent. Although the concept is primarily aimed at integrating and strengthening trade related government to government (G2G) and business to government (B2G) interactions, it also incorporates certain B2B transactions in particular those related to port operations, trucking, and warehousing. PSW is a collaborative effort led by customs but involving multiple public and private sector stakeholders including regulatory authorities, traders, freight forwarders, banks, terminal operators, and transporters etc.
About the Role

This position is being recruited by Pakistan Single Window (PSW) on behalf of the National Agri-Trade and Food Safety Authority (NAFSA). NAFSA is being established as a strategic national initiative to strengthen Pakistan’s agri-trade ecosystem through enhanced regulatory oversight, facilitation, and modernization of food safety and trade processes. The selected candidate will be part of NAFSA’s foundational team, contributing to the development of systems, processes, and institutional capabilities.

Responsibilities:
  • Lead NAFSA’s media management and public relations operations, ensuring consistent messaging, timely responses to media queries, and alignment with the Authority’s mandate, approved positions, and communication protocols.
  • Develop and execute media engagement strategies, press plans, and crisis communication support in coordination with the Director Communications, leadership, and technical Wings (SAPW/OW), including risk communication requirements where applicable.
  • Oversee drafting, review coordination, and dissemination of press releases, media statements, advisories, official announcements, and spokesperson briefs, ensuring accuracy, clarity, and approved messaging.
  • Manage and strengthen relationships with print, electronic, and digital media outlets; plan and coordinate press briefings, interviews, and media engagements, including logistics and documentation.
  • Coordinate spokesperson support, including talking points, Q&As, key messages, and interview preparation packs for senior leadership and designated representatives.
  • Monitor media coverage and public sentiment related to NAFSA’s mandate; prepare periodic media monitoring reports, issue briefs, and trend analysis with recommended response actions for management.
  • Establish and enforce communication approval workflows, escalation protocols, and content clearance requirements (including confidentiality safeguards) prior to public release.
  • Coordinate rapid-response handling of misinformation, reputational risks, and sensitive issues through documented decision trails and escalation to the Director as required.
  • Manage vendor/agency coordination for media monitoring, creative production, and PR support (where outsourced), including SLA tracking, deliverable quality checks, and performance reporting.
  • Supervise assigned communications staff, maintain workplans and trackers, and ensure timely delivery of media outputs and documentation.
  • Perform any other duties assigned by the Director Communications consistent with NAFSA’s mandate.
Education:
  • Master’s / bachelor’s (Minimum sixteen years) in Mass Communication, Journalism, Public Relations, Marketing, or related discipline.
Experience:
  • Minimum 8 years of overall experience and 8 years relevant experience in media management, public sector communications, or PR roles.
  • Strong writing and editing skills and ability to handle sensitive communications.
  • Experience in crisis communications and media liaison (preferred).
Key Skills
Media managementPublic relationsCrisis communicationStrategic communicationMedia monitoringPress release draftingStakeholder managementContent clearanceReputation managementVendor managementTeam supervisionWritingEditingMedia liaisonPublic sector communications
Categories
Creative & MediaGovernment & Public SectorManagement & LeadershipAgriculture
Job Information
📋Core Responsibilities
The Director Deputy will lead media management and public relations operations, ensuring consistent messaging and alignment with NAFSA's mandate. They are responsible for developing engagement strategies, managing media relationships, and overseeing the dissemination of official communications.
📋Job Type
contractor
📊Experience Level
5-10
💼Company Size
377
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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