Retail Sales Associate

Description

Reports to: General Manager

POSITION SUMMARY

The Retail Sales Associate is a dynamic, client facing role responsible for delivering an exceptional, safe, and engaging experience for all guests visiting Frontier Justice’s store, shooting range, and retail floor. Retail Sales Associates may be assigned or cross trained to support either the Front of House (FOH) or Range Check In (RCI) areas.

This position serves as the primary point of contact for clients from check in through the sales experience and plays a key role in promoting responsible firearm use, safety education, and a welcoming environment. By combining hospitality, sales expertise, and regulatory awareness, the Retail Sales Associate supports the Frontier Justice mission of Faith, Family, and Freedom through every client interaction.

When assigned to Range Check In, the Retail Sales Associate conducts all functions related to client intake, including verifying required documentation, inspecting ammunition, and issuing rental firearms, eye and ear protection, and targets as needed. This role ensures clear communication with the Range Safety Officer and other staff to coordinate range assignments and maintain a safe and positive client experience.

PRIMARY ACCOUNTABILITIES

Customer Experience & Sales Support

• Greet clients in a warm and professional manner throughout their visit.
• Educate clients on range procedures, safety protocols, training opportunities, membership benefits, and available products.
• Assist with range check ins, equipment rentals, and product recommendations based on client needs and experience level.
• Build and maintain strong client relationships through knowledgeable and solution oriented service.
• Promote and sell Frontier Justice memberships, training courses, and retail merchandise.

Safety, Compliance, & Range Operations

· Ensure clients fully understand and adhere to all safety rules, range procedures, and facility policies.

· Verify required documentation and waivers; accurately complete compliance forms as needed.

· Coordinate with Range Safety Officers regarding lane assignments, special requests, and client issues.

· Maintain situational awareness on the range and promptly report or address any safety or conduct concerns.

Retail & Administrative Duties

· Process transactions for range use, rentals, memberships, and Front of House retail purchases with accuracy in the POS system.

· Maintain organized and well-stocked work areas, including check-in counters, eye/ear protection, and waiver stations.

· Support daily opening and closing duties, including cash handling and inventory maintenance.

· Follow all loss prevention procedures and remain alert to suspicious activity.

· Keep thorough and accurate records of check-ins, sales, and compliance documentation.

Team Collaboration

· Work closely with Range Safety Officers, instructors, and fellow associates to deliver a consistent, high-quality client experience.

· Participate in team meetings, training sessions, and safety drills to stay aligned with operational goals.

· Assist in onboarding and mentoring new team members as directed.

Key Competencies

· Strong communication, interpersonal, and client service skills.

· Knowledge of firearms and range operations, or ability to be effectively trained.

· Proficiency in Microsoft Office and POS systems.

· Ability to multitask and maintain composure in fast-paced environments.

· Commitment to safety, accuracy, and compliance.

· Professional demeanor and strong attention to detail.

Requirements

Required

• High school diploma or equivalent
• 21 years of age or older
• Comfortable working around firearms with a strong commitment to enforcing safety practices
• Excellent interpersonal and communication skills
• Ability to remain composed and courteous in a high-traffic, high-responsibility environment
• Ability to individually lift weights up to 35 lbs. regularly, or perform a team lift for anything over
• Ability to stand on your feet for extended periods on hard concrete floors
• Willingness to work non-traditional hours (evenings/weekends/holidays)

Preferred

• Prior experience in retail, customer service, or firearms sales
• Familiarity with federal and state firearm laws and regulations
• Experience with 4473 forms and firearms compliance procedures
• Knowledge of firearms, ammunition, and range operations

Frontier Justice is an equal opportunity employer committed to promoting a safe and respectful workplace for all team members and clients.