JOB DETAILS

Marketing Manager - Ole Red Orlando

CompanyRyman Hospitality Properties
LocationOrlando
Work ModeOn Site
PostedApril 11, 2026
About The Company
Rooted in 125 years of Music City history, with iconic entertainment brands, world-renowned destination hotels and new ventures emerging every year, there is no limit to opportunity with us. Come see what it means to make Music City, "Music City,"​ as we continue to celebrate the country lifestyle and superior hospitality in both Nashville and beyond. Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for federal income tax purposes, specializing in group-oriented, destination hotel assets in urban and resort markets. The Company’s owned assets include a network of four upscale, meetings-focused resorts totaling 8,114 rooms that are managed by lodging operator Marriott International, Inc. under the Gaylord Hotels brand. Other owned assets managed by Marriott International, Inc. include Gaylord Springs Golf Links, the Wildhorse Saloon, the General Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel adjacent to Gaylord Opryland and AC Hotel Washington, DC at National Harbor, a 192-room overflow hotel near Gaylord National. The Company also owns and operates media and entertainment assets, including the Grand Ole Opry, the legendary weekly showcase of country music’s finest performers for over 90 years; the Ryman Auditorium, the storied former home of the Grand Ole Opry located in downtown Nashville; 650 AM WSM, the Opry’s radio home; and Ole Red, a country lifestyle and entertainment brand.
About the Role
Coordinate and execute local marketing and promotional tactics to grow business and achieve targeted results for designated venue with Opry Entertainment Group (OEG). Work closely with corporate marketing and venue leadership to impact growth and profitability of a restaurant, bar, and entertainment destination. Reports to General Manager with dotted line to OEG's corporate marketing leadership.
  • Ideate, implement, and execute, in alignment with broader strategy, in-venue marketing tactics including promotional communications, collateral and displays; brand-wide, localized and sponsor/partner event activations; and lead generation promotions that achieve traffic and sales goals and business objectives. Support private event sales team in marketing strategy and execution in driving venue rental and catering business. Execute marketing campaigns to drive sales for ticketed events.
  • Create, coordinate, manage and maintain in-venue marketing collateral (screens messaging, rack cards, promotional fliers, table tents, promotional signage, sales packages, brochures, etc.).
  • Evaluate and continually monitor local market to determine and adjust optimal marketing strategies, including hotel occupancy, convention data, visitor trends, visitor profiles, local economy, and competitive set.
  • In coordination with corporate marketing, create, support, and execute local social media coverage and communications for the brand and local venue, and provide local assets and on-site event/activation support as needed. Manage and maintain local website and social media platforms with timely information and event calendars, including performances, localized promotions, private events, and other operational components of the business.
  • Manage guest sentiment reviews, action items and strategies to improve number and quality of reviews.
  • Partner and execute customer and data capture initiatives with corporate marketing team.
  • Actively develop and cultivate local relationships, partnership opportunities, and marketing initiatives that support the brand and drive traffic and sales growth. Manage partnerships with local vendors, freelancers or other marketing suppliers as needed.
  • Coordinate with venue and sales leadership to refresh menus periodically, leading the process by receiving approvals for layouts, copywriting, proofing, and printing.
  • Engage in and understand overall venue marketing budget. Manage localized spend with a cognizant understanding of monthly programming. Partner with corporate marketing to ensure timely payments and accruals for fiscal month-end close. Participate in monthly operating reviews, providing programming results while communicating opportunities and recommendations.
  • Evaluate event and activation effectiveness with trackable KPIs directly tied to venue operations and marketing goals (revenue, covers, PPA, audience acquisition, etc.) and report findings to venue and corporate leadership.
  • Serve as point of contact for local press and public relations efforts needed and by request by corporate marketing and communications teams. Refer press inquiries and heightened public relations issues to corporate communications in appropriate timeframe.
  • Ensure all marketing efforts align with corporate-defined brand standards and strategic marketing plans.
  • Perform other duties as assigned.
Qualifications
  • Education
    • Bachelor's degree in Marketing or related field preferred; a combination of practical experience and education will be considered
    Experience
    • 3+ years marketing experience required; restaurant marketing experience preferred
    • Use of and experience with social and digital media marketing required
    • Experience with ticketed show/event marketing preferred
    Knowledge, Skills and Abilities
    • Excellent interpersonal, written and verbal communication skills
    • Strategic thinker with solid judgment and decision-making skills
    • Solid business acumen with ability to understand and act on financial, customer and other data and information
    • High level of dependability, with a keen sense of urgency and a results-driven orientation
    • Well-organized, detail-oriented, and able to handle a fast-paced work environment
    • Maintain personal integrity by abiding by and supporting the values and principles of the company
    • Proficient in Microsoft Office (Outlook, Word, Excel, Powerpoint)
    • Design software knowledge and experience, including Adobe Creative Suite
Key Skills
Marketing strategySocial media managementDigital marketingEvent marketingBudget managementData analysisPublic relationsCopywritingProject managementAdobe Creative SuiteMicrosoft OfficeCommunication skillsStrategic planningVendor managementRelationship buildingKPI tracking
Categories
MarketingHospitalityManagement & LeadershipFood & BeverageCreative & Media
Job Information
📋Core Responsibilities
The Marketing Manager will coordinate and execute local marketing and promotional tactics to drive traffic, sales, and brand growth for the Ole Red Orlando venue. They will manage in-venue collateral, social media, local partnerships, and event marketing while monitoring market trends and reporting on performance metrics.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
538
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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