Entertainment & Choreography Manager

Crafting Immersive Moments. Defining Experiences.

Role Overview
The Entertainment Manager & Choreographer leads the creative vision and execution of world-class entertainment experiences, shaping distinctive performances that captivate audiences and elevate the destination’s identity. This role is instrumental in curating dynamic, ever-evolving concepts that seamlessly blend artistry, culture, and innovation.

Key Responsibilities

• Conceptualize and choreograph bespoke performances and immersive shows, ensuring each experience is unique, refined, and aligned with the seasonal vision.
• Curate and oversee end-to-end entertainment programs, from creative development to live execution.
• Lead and inspire a diverse roster of international performers and talent, maintaining exceptional artistic standards.
• Orchestrate rehearsals, staging, and live operations to deliver flawless, high-impact performances.
• Collaborate closely with creative, production, and design teams to integrate music, costume, lighting, and spatial storytelling into cohesive experiences.
• Continuously evolve concepts through innovation and reinvention, ensuring each season introduces fresh narratives and elevated guest experiences.
• Oversee entertainment logistics, budgets, and talent management, ensuring operational excellence.
• Uphold the highest standards of quality, safety, and cultural sensitivity across all performances.

Profile and Expertise

• Established experience in high-end entertainment, choreography, or creative direction within luxury or large-scale events.
• Good global networks of entertainers and talent.
• Strong artistic sensibility with the ability to translate concept into immersive reality.
• Proven leadership in managing multidisciplinary creative teams.
• Exceptional organizational skills with a keen eye for detail and execution.
• Ability to thrive in a fast-paced, ever-evolving environment driven by seasonal transformation.

Core Strengths

Creative Vision • Artistic Direction • Experience Design • Leadership Excellence • Innovation & Reinvention • Operational Precision

• Established experience in high-end entertainment, choreography, or creative direction within luxury or large-scale events.
• Strong artistic sensibility with the ability to translate concept into immersive reality.
• Proven leadership in managing multidisciplinary creative teams.
• Exceptional organizational skills with a keen eye for detail and execution.
• Ability to thrive in a fast-paced, ever-evolving environment driven by seasonal transformation.

About The Group

SIHAMCO is a strategic partner operating proudly under the General Entertainment Authority (GEA), National Events Center (NEC), Riyadh Season and Jeddah Season since 2019. 

At SIHAMCO, we don’t just lead Saudi Arabia’s hospitality and entertainment evolution—we create it from the ground up. Since 2008, we’ve been designing, constructing, and operating exceptional experiences that blend local authenticity with global standards. Every destination and concept we launch reflects our commitment to cultural storytelling, creative excellence, and operational precision.

Crafting a Homegrown Legacy

All brands under SIHAMCO are homegrown Saudi concepts, fully developed in-house — from initial vision and brand identity to concept creation, design, execution and operation. We don’t import ideas; we build them — crafting unforgettable experiences from scratch that resonate deeply with both local and international audiences.

Our Signature Brands

Every brand under our umbrella is proudly reflecting the heart and soul of Saudi culture, while achieving international acclaim. With over 25 original homegrown brands, SIHAMCO not only sets — but consistently surpasses — global standards in Entertainment, Hospitality, F&B, Lifestyle, Wellness, Family & Pet Entertainment Experience. Our signature ventures: The Groves, ZodiaC Cuisine, Little Krazy, LucaLand, LucaPark, The Polar Ice Bar, Milk & Butter Nail Spa, Kooz Karak, Birds of Eden, El Lechazo, Khawaja Yanni, Zama Zulu, Hawanim Groves City, Vida Vera, The Groves Pizzeria and Gem-In-I showcase what it means to innovate locally and shine globally. 

Our brands are also registered across the GCC and internationally such as the United Kingdom, Egypt, Morocco etc ensuring full legal protection and readiness for global expansion. 

We Are Only Getting Started!

Several exciting new concepts and brands are currently under development, with launches planned in the coming months. From bold new ideas to thoughtfully crafted experiences, SIHAMCO continues to grow its portfolio with originality, creativity and cultural pride. 

People First

Our team is our greatest asset—a dynamic mix of local talent and international expertise, all united by a passion for excellence. We nurture careers, encourage creativity, and build leaders.

At SIHAMCO, we believe in rewarding our team with more than just a job — we offer an inspiring work environment and real opportunities for growth.

• Creative & collaborative work culture – built on passion, innovation, and attention to detail
• Exposure to high-end hospitality & entertainment concepts – gain experience in premium F&B and entertainment
• Experience working on premium events within The Groves, Riyadh Season
• Cultural diversity – join a team of passionate professionals from around the world

Join Us

Whether you’re an emerging talent or a seasoned professional, SIHAMCO offers a platform to grow, create, and shape history. Each concept we launch is a new chapter in a legacy that belongs to Saudi Arabia and speaks to the world.

Join us and be part of a company that’s redefining hospitality in Saudi Arabia and beyond.