JOB DETAILS

Marketing Coordinator - Women's Lacrosse

CompanySTX
LocationBaltimore
Work ModeOn Site
PostedApril 14, 2026
About The Company
STX is a premier designer, manufacturer, and seller of lacrosse, field hockey and ice hockey equipment and apparel. Privately held, it was founded in 1970 and has been growing ever since. STX is the most -- recognized brand name in lacrosse. It holds over thirty lacrosse-related patents issued continuously over the last 15-20 years. STX’s early contributions to the sport of lacrosse, including the first true synthetic stick, are widely regarded as having changed the game forever and leading directly to the steady growth of the game ever since. For this breakthrough innovation, STX was granted the first double-wall synthetic lacrosse head patent. After they were introduced to the market in 1970, synthetic heads quickly displaced the traditional wooden stick as the stick of choice in the men’s game. STX has remained a leader in introducing groundbreaking technological advances to the market, including the first aluminum handle, the first mesh pocket, the first synthetic head using stringing tabs, the first open sidewall head, the first synthetic head overmolded with elastomer, and the first head having an articulated sidewall member. On the protective equipment side, STX pioneered such items as mesh palms in gloves, the max mobility system, and a formed arm guard.
About the Role

Description

The brand that invented the modern   synthetic lacrosse stick is looking for a Marketing Coordinator to support   marketing efforts in the Women’s Lacrosse category. The Women’s Lacrosse   Marketing Coordinator would support a variety of marketing activities   included but not limited to social media, email, ecommerce, product releases,   seeding,, influencer and athlete relationship management, and team and   organization partnerships. 


This position is a vital role within STX that   works across a wide range of strategic priorities and programs. An effective   and attractive candidate for this role must be passionate about the sport of   lacrosse, and outstanding in their organization, time management,   communication, and multi-tasking abilities. This is a truly entrepreneurial   environment where your success will affect the entire business.at STX, and   the ideal candidate must be a passionate, hardworking self-starter who   creates opportunity.


The Lacrosse Marketing Coordinator will be   responsible for working with internal and external partners (athletes, teams,   retailers, and more) to retain the longstanding leadership position that STX holds   in the lacrosse industry.


Responsibilities:

  • Manage   sports marketing relationships to elevate the STX brand through association   with elite-level athletes, teams, and organizations
  • Establish   sponsorship and NIL relationships with athletes, teams, partners, and   organizations domestically and internationally
  • Identify,   coordinate, and execute against event marketing opportunities at tournaments,   camps, showcases, and conventions to connect with lacrosse players and teams   face-to-face, occasionally requiring travel and working on weekends 
  • Demonstrate   new products in public presentations to players and teams, effectively   showcasing the capabilities and technologies of STX lacrosse products
  • Collaborate   with internal and external content creators to develop social media content   for Instagram and TikTok, and seek ways to connect with lacrosse players and   influencers through digital media
  • Partner   with creative agency to develop graphics, video content, packaging, event   collateral, and other materials to support STX’s position as the leading   brand in the sport of Lacrosse
  • Support   go-to-market for new and existing products at retail and online by generating   online marketing materials, emails, and in-store displays to highlight the   STX lacrosse product assortment
  • Cultivate   existing relationships and establish new relationships to generate sales   opportunities with teams (colleges, universities, etc) and organizations
  • Assist   product team in research, development, testing, and distribution of new   products and prototypes, gathering feedback from players and the marketplace
     

Skills:

  • Sports Marketing (e.g. Sponsorships, Partnerships, NIL)
  • Product Marketing 
  • Event Marketing
     

Behaviors:

  •   Entrepreneurial/Self-Starter: identifies opportunities and acts independently to drive results
  • Organized: capable of managing a variety of tasks without skipping a beat
  • Social Media Savvy: keen ability to identify trending topics and content trends
  • Coachable: eager to learn, and responsive to creative feedback/criticism

     

Requirements

  • Bachelor’s Degree
  • 1-3 years of experience in marketing
  • On-Site presence in Baltimore, Maryland headquarters
  • Comprehensive understanding of social media and the digital communication landscape
  • Established knowledge of and relationships within the sport of lacrosse
  • Willingness to travel extensively (30% of the time), both domestically and internationally, as well as work irregular hours as required for business needs 
Key Skills
Sports MarketingSponsorship ManagementPartnership DevelopmentEvent MarketingProduct MarketingSocial Media ManagementInfluencer MarketingContent CreationRelationship ManagementTime ManagementCommunicationMulti-taskingDigital MediaMarket ResearchSales Support
Categories
MarketingSports & RecreationCreative & MediaRetail
Job Information
📋Core Responsibilities
The Marketing Coordinator will manage sports marketing relationships, including sponsorships and NIL agreements, to elevate the STX brand. They will also execute event marketing strategies, collaborate on social media content, and support product go-to-market efforts.
📋Job Type
full time
📊Experience Level
0-2
💼Company Size
230
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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