Director of Marketing - ABM & Pipeline

You know how to build pipeline in enterprise B2B and you have done it with a lean team, great content, and modern AI tooling. You can write the strategy and ship the campaign. This role is both.

Thematic delivers what CX teams were promised: a single, trusted source of customer intelligence. Most are still stuck maintaining static taxonomies that decay the moment customer language shifts, or stitching together ad hoc AI summaries that sound confident but cannot be traced back to evidence.

We replace that with a continuously updating source of customer truth. Bottom-up AI discovery adapts as customers change, with every insight traceable to the raw feedback behind it.

We work with brands like DoorDash, Albertsons, Snap, and LendingTree across retail, finance, and technology — teams using Thematic to reduce churn, improve NPS, and make customer intelligence something the whole business relies on. Fully remote, 25+ people, with a customer-facing team in the US and R&D in New Zealand, backed by YCombinator and AirTree, and profitable.

This is Thematic's first dedicated US marketing leader, and it is a leadership role from day one. You will report to the CEO and initially manage a small team: a US-based events manager, a designer and website specialist and a content writer. You will own pipeline generation globally, working closely with sales on account-based plays.

This is a growth role with the main focus on Account Based Marketing, and building pipeline. Everything else (content, events, website) exists to support that motion. It's a player-coach role. We need someone who can set the strategy and roll up their sleeves. You will be expected to use AI tools to move fast and coach your team to do the same.

The right person knows how to run disciplined account-based programs in the enterprise market, is comfortable owning pipeline targets, and is ready to build something from the ground up.

Pipeline generation

•   Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue

•   Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize

•   Own qualified pipeline targets, not just activity metrics

Content and GEO strategy

•   Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools

•   Make sure we produce assets that serve both the buyer journey (ABM) and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence

•   Ensure website copy leads with buyer outcomes and stays current as positioning evolves

You will manage the events manager who owns the strategy and execution of the events. You will work closely with them on which audiences to target, how events connect to ABM plays, and what follow-up looks like.

Must-haves

•   5 to 10 years in B2B SaaS marketing, >3 years focused on enterprise pipeline generation

•   Demonstrated ABM experience: personalized plays, buying committee mapping

•   A content strategist who can brief and lead a writer, and write compellingly yourself 

•   Eager to experiment with AI, comfortable with core AI tools (Claude Work) and excited to learn more

•   Deep understanding of GEO / content strategy that earns organic presence

•   Strong analytical instincts: you read pipeline data, test hypotheses, and adjust

•   Executive-quality presentation skills; you will present to the CEO and enterprise buyers

•   Strong grasp of the US enterprise buying landscape and how decisions actually get made

•   Experience managing a small team and coordinating across functions

•   Background in a fast-growing, scaling orgs; comfortable with ambiguity and owning decisions

Strong advantages

•   Familiarity with the CX technology ecosystem, e.g. Medallia or Qualtrics

•   Created AI agents that automate repeatable processes and coached others on AI.

•   Experience marketing to VoC, CX Operations, or Customer Insights buyers

•   Track record running LinkedIn campaigns with role-targeted content, not brand ads

•   Experience working with PR and media to build category presence


We receive a high volume of applications. To make sure we spend our time on the right candidates, we ask everyone to complete the following short task before the next stage.

Please include a short written response with your application.

In 150 words or less, describe one pipeline generation tactic you personally worked on in a previous role.
Cover:

• what you did
• why you believe it was effective
• how you measured success

Please keep your answer specific and practical.

Base salary of $130,000 depending on candidate location and experience, plus bonus and meaningful employee stock options

•   Fully remote, work from anywhere in the US

•   $250 per month toward a private or shared office space

•   Flexible working hours; we care about output, not hours

•   Work from anywhere in the world for 1 to 2 months per year

•   Annual team retreat (we have taken the whole team to Hawaii and New Zealand)

•   Weekly Friday team sessions, part learning, part fun

•   A smart, low-ego team that moves fast and argues well