JOB DETAILS
Brand Manager
CompanyDr Reddy's Laboratories Limited
LocationBangkok
Work ModeOn Site
PostedApril 17, 2026
About The Company
Established in 1984, we are a global pharmaceutical company headquartered in Hyderabad, India. Driven by our purpose of ‘Good Health Can’t Wait’, we work to provide access to affordable and innovative medicines. We offer a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Our major markets include USA, India, Russia & CIS countries, China, Brazil and Europe. As a company with a history of deep science that has led to several industry firsts, we continue to plan ahead and invest in future growth drivers such as access to novel molecules, digital therapeutics and consumer healthcare. As an early adopter of sustainability and ESG actions, we released our first Sustainability Report in 2004. Our current ESG goals aim to set the bar high in environmental stewardship; access and affordability for patients; diversity; and governance. For more information, log on to: www.drreddys.com.
Caution Notice: Dr. Reddy's has been made aware of candidates receiving fraudulent job opportunities from unauthorised recruiting agencies or people impersonating Dr. Reddy's leaders. These fraudulent jobs may be advertised on employment sites or mimic our careers site and company email addresses. Please know that Dr. Reddy's Laboratories has no affiliation or connection to these situations. Dr. Reddy's (and its associated/group companies) follows a formal recruitment process through its own HR department. Please report immediately in case you suspect a fraudulent job. You may raise your concern by:
Accessing https://drreddys.ethicspoint.com.
Calling on the hotline number. List of hotline numbers are available in https://drreddys.ethicspoint.com. The hotline is available 24x7 in multiple languages.
Writing to complianceofficer@drreddys.com or chiefombudsperson@drreddys.com.
For our community guidelines on LinkedIn, please visit: https://shorturl.at/LTvNZ
About the Role
คำอธิบายบริษัท
At Dr Reddy's "Good Health Can't Wait"
By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.
คำอธิบายงาน
Job Summary
Brand Manager will be responsible for leading the assigned therapeutic area portfolio and drive for launch and subsequent market leadership and revenue growth of assigned brands.
The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations.
Roles & Responsibilities
- Develop robust marketing insights for the Brand Plan with a patient-centric focus.
- Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Develop portfolio (non-oncology port) aligning the brands and enabling the sales team to meet sales/market share targets.
- Lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.
- Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
- Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
- Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
- Actively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
- Lead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.
- Liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
- Support the product listing with institutions (government and private hospitals)
คุณสมบัติ
Educational qualification: Bachelor’s / Master’s degree in Science or Marketing or Business
Minimum work experience: 2 years of experience in the product management function in healthcare, pharmaceutics, or marketing in a multinational company environment; prior experience in Oncology/Haematology portfolio required
Skills & attributes:
- Good interpersonal, presentation and cross functional skills.
- Strong analytical, influencing, and strategic thinking skills.
- Strong competency and acumen in business and marketing.
- Proven experience in developing and implementing robust, effective integrated brand plans.
- Ability to generate good insights for synthesizing robust marketing strategies.
- Effective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
- Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
- Familiarity with the pharmaceutical industry business, policies, and procedures.
- Strong patient centricity, empathy and understanding of customer’s needs in developing tailored marketing initiatives, communication messages and materials.
Key Skills
Product managementMarketing strategyOncologyHaematologyPharmaceutical industryMarket researchStakeholder engagementDigital marketingBrand planningCross-functional collaborationSales supportStrategic thinkingAnalytical skillsPatient-centricityPresentation skillsBudget management
Categories
MarketingHealthcareManagement & LeadershipScience & Research
Job Information
📋Core Responsibilities
The Brand Manager will lead the therapeutic area portfolio to drive market leadership, revenue growth, and successful product launches. They are responsible for developing integrated marketing strategies, managing promotional budgets, and collaborating cross-functionally to ensure effective execution of brand initiatives.
📋Job Type
เต็มเวลา
📊Experience Level
2-5
💼Company Size
32122
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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