JOB DETAILS

General Manager - JLR Los Angeles

CompanySonic Automotive
LocationLos Angeles
Work ModeOn Site
PostedApril 17, 2026
About The Company
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports guest experiences.
About the Role

Company Description

Sonic Automotive is a multi-billion dollar Fortune 500 company and one of the largest automotive dealer groups in the country with 100+ dealerships nationwide across 25 brands.

At JLR Los Angeles, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. So read on, and consider a rewarding career with Sonic Automotive, Inc.

Compensation:

$480K - $720K annually 

Job Description

Summary:


JLR Los Angeles is seeking a hands-on, sales-driven General Manager to lead day-to-day dealership performance with a strong focus on used vehicle operations, desking, inventory management, and sales execution.
This role is ideal for a proven General Manager who thrives in the sales tower, understands used car strategy, and wants the opportunity to run the store with full leadership authority and accountability.

Duties and Responsibilities

  • Own daily sales operations with a strong presence on the desk, including deal structure, approvals, and closing support.
  • Lead used vehicle strategy, including acquisition, pricing, inventory turn, aging, and gross optimization.
  • Drive performance across New and Used Sales through hands-on leadership, coaching, and accountability.
  • Partner closely with F&I leadership to ensure clean, profitable, and compliant deal flow.
  • Analyze sales performance, inventory metrics, and market data to make real-time pricing and strategy decisions.
  • Recruit, develop, and lead a high-performing sales management and sales consultant team.
  • Establish and execute sales processes that improve conversion, customer experience, and consistency.
  • Collaborate with Service and Parts leadership to support recon flow, vehicle readiness, and retail velocity.
  • Maintain strong relationships with manufacturer partners while executing brand-aligned sales objectives.
  • Resolve escalated customer situations related to sales transactions and deal structure.
  • Lead daily sales meetings, forecast reviews, and performance check-ins.
  • Uphold Sonic Automotive standards for professionalism, compliance, and operational excellence.

Qualifications

  • Minimum 5+ years of progressive leadership experience in an automotive dealership.
  • Proven success as a General Manager.
  • Deep understanding of used vehicle operations, inventory management, and deal structuring.
  • Strong track record of driving sales volume, gross profit, and team performance.
  • Hands-on leadership style with comfort working directly in the sales tower.
  • Ability to lead, coach, and hold teams accountable in a fast-paced environment.
  • Valid driver’s license, acceptable driving record, and ability to pass pre-employment screenings.
  • Must be authorized to work in the United States.

Preferred Qualifications:

  • Prior experience with  high-volume franchise dealership.
  • Prior experience with luxury brands

Additional Information

Compensation (Draw / Commission):

  • Performance-based earnings: $480,000 + / year
    • Actual earnings depend on performance. High-performing professionals who consistently meet and exceed store and corporate goals often earn well above this range.

Schedule:

  • FULL-TIME
  • Saturday Availability Required

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off that Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Membership Options
  • Exclusive Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

 All your information will be kept confidential in accordance with EEO guidelines

  • SHL Package: Sonic GM
  • Dealership: 473 - Jaguar Land Rover Los Angeles
  • Compensation: USD 480000 - USD 720000 - yearly
  • Key Skills
    Sales managementUsed vehicle operationsInventory managementDeal structuringLeadershipCoachingMarket data analysisCustomer experienceStrategic planningPerformance forecastingComplianceTeam developmentSales executionRelationship management
    Categories
    Management & LeadershipSalesRetailCustomer Service & Support
    Benefits
    Medical insuranceDental insuranceVision insurance401(k) with company matchPaid time offEmployee pricing on vehicles, parts, and serviceGym membership discountsTravel discountsManufacturer training opportunities
    Job Information
    📋Core Responsibilities
    The General Manager will lead daily dealership sales operations with a focus on used vehicle strategy, inventory management, and sales execution. They are responsible for driving performance, coaching the sales team, and maintaining strong relationships with manufacturer partners.
    📋Job Type
    full time
    💰Salary Range
    $480,000 - $720,000
    📊Experience Level
    5-10
    💼Company Size
    2391
    📊Visa Sponsorship
    No
    💼Language
    English
    🏢Working Hours
    40 hours
    Apply Now →

    You'll be redirected to
    the company's application page