Social Media Marketing Specialist

Description

POSITION OVERVIEW

Cascade PBS’s mission is to inform and inspire our community to make the world a better place.

Our vision is to be the most essential and relevant media organization in the region. 

As a member of the Marketing & Communications team, the Social Media Marketing Specialist brings social media expertise to the integrated, multiplatform promotion of national and local TV programming, community events and fundraising initiatives. 

Leveraging a strong knowledge of social media best practices (platforms, cadence, creative) and real-time data and analytics, this role aims for continuous progress toward the following goals:

• Grow a community of engaged and loyal followers
• Serve an array of niche audiences including arts, science, history, news and culture
• Reflect and reinforce Cascade PBS’s brand voice and values
• Raise awareness and excitement for Cascade PBS programs and services
• Educate followers about the importance of their continued support 

Salary range: $30.74 - $34.27 per hour

Location: Seattle, WA 

Hybrid schedule available 

Cascade PBS offers competitive benefits to team members working 20 hours or more a week. Benefits include: 

• 11 paid holidays
• 1 personal holiday
• 21 of Paid Time Off (PTO) to start
• Half-day Fridays during Summer
• Company-matched 401(k) Retirement Plan that is fully vested immediately
• Employer paid ORCA card
• Employee Assistance Program (EAP)
• Medical
• Dental
• Vision

KEY RESPONSIBILITIES/DUTIES

• Draft and schedule posts across social media channels in support of a variety of organizational priorities (programming, events, fundraising)
• Track social media trends and best practices; identify new opportunities and adapt playbook
• Use data and audience insights to sharpen strategy and demonstrate impact
• Provide weekly audience insight reports and analysis
• Engage audiences through active posting, conversation, and responses
• Collaborate across marketing to deliver cohesive, multiplatform campaigns
• Coordinate with Campaign Specialist on paid media amplification 
• Work closely with design and video teams to create distinctive, high-quality assets
• Steward our social spaces – monitoring and moderating to ensure a positive audience experience
• Maintain documentation of workflows, processes and policies 
• Use Sprout Social and other tools for planning, scheduling and reporting 
• Support the revenue team with sponsored content posts 
• Contribute to a collaborative, curious, and mission-driven team culture
• Other duties, responsibilities and activities may change or be assigned at any time

REQUIRED SKILLS/ABILITIES

• Exceptional writing with the ability to adapt tone and style while maintaining a consistent brand voice
• Approaches feedback with a constructive, solution-focused mindset
• Strong knowledge of social media platforms, publishing best practices, and editorial standards
• Ability to manage multiple priorities with focus, sound judgment, and composure
• Effective collaboration and communication skills, with a focus on shared success
• Excellent creative judgment and an audience-first mindset

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, communications, digital media or related field preferred; or equivalent experience
• Three or more years managing social media content, particularly Facebook, Instagram and YouTube 

PHYSICAL REQUIREMENTS

• Ability to view data on a computer screen for long periods of time
• Ability to regularly type on a keyboard 
• Ability to work some evenings, weekends, holidays as needed

The hiring process for this role will include a phone screen and a virtual or in-person panel interview. In some instances, additional panel interviews may take place. If you need reasonable accommodation during the job application or interview process, please contact us at jobs@kcts9.org.