JOB PURPOSE:

1. Develop area marketing plans                                                                            

        1) Propose regional tactical cycleplans ( 4 times per year)                                                               

        2) Report local market info to central ( on a monthly basis)

2. Execute / implement national & regional marketing plans                          

        1) Train regional sales force                                                                                                                     

        2) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                                                                                                                 

        3) Product specific regional sales and A&P budget                                                                             

        4) Organize regioanl activities  (CME programs, symposia , etc.)                                                 

        5) Attend regional sales weekly meetings

3. Execute / implement national & regional marketing plans                          

        1) Train regional sales force                                                                                                                     

        2) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                                                                                                                 

        3) Product specific regional sales and A&P budget                                                                            

        4) Organize regioanl activities  (CME programs, etc.)                                                 

        5) Attend regional sales weekly meetings

4. Regional brand management                                                                             

        1) Organize Brand Champion                                                                                                                    

        2) Regional KOL management                                                                                                               

        3) Paticipate brand team                                                                                                                             

5. Regional market intelligence

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