JOB DETAILS

Brand & Go-To-Market Manager - HYBRID IN MICHIGAN

CompanyCredibly
LocationSouthfield
Work ModeOn Site
PostedApril 22, 2026
About The Company
We believe in small businesses and the people who grow them. In fact, our mission at Credibly is to be the best small business lender. To make that happen, we leverage cutting-edge data science, technology, partner relations, and customer support to provide business owners with faster access to right-sized capital solutions. From working capital loans to merchant cash advances, we offer a suite of financing products that can accommodate nearly any stage of business development or credit profile. Founded in 2010 with offices in Michigan, New York, and Arizona, we have provided over $2 billion in financing to more than 30,000 small businesses nationwide. On top of being nominated as one of Crain’s 50 fastest growing companies in New York and making several appearances on the Inc. 500 list, we’ve also been recognized for having the Best Overall Business Lending Company by Fintech Breakthrough Awards and shortlisted on a number of awards for being the best small business lending platform. Our lofty goals would not be possible without having a great team, and to build a great team, we look to our core values. Every member of our team exemplifies these values, and we look them in every new person we bring on board, too! Credibly’s Core Values: We Are Output Driven We challenge ourselves and others. Trying and failing is still a success. We Love Spirited Debate Everyone has a voice, and should use it. There is no such thing as rank when discussing what is right for the business. We Embrace Challenges We don’t let the unknown stop us. We figure it out. We Care We care about producing high quality work, and we care about how that impacts our customers. If this sounds like you, we would love to have you apply and join us on the journey to become the best small business lender.
About the Role

Description

Who We Are:


A Top Place to Work!


We believe in small businesses and the people who grow them. At Credibly, we leverage cutting-edge data science, technology, partner relations, and customer support to provide business owners with accelerated access to right-sized capital solutions. From working capital loans and merchant cash advances to lines of credit, we offer a suite of financing products that can accommodate nearly any stage of business development or credit profile.


Founded in 2010 with offices in Michigan, New York, and Arizona, we have provided access to over $3.1 billion to more than 61,000 small businesses nationwide. On top of being nominated as one of Crain’s 50 fastest growing companies in New York and making several appearances on the Inc. 500 list, Credibly was also recently named a Top 25 Lending Technology Company by The Financial Technology Report.


The Opportunity


The Brand & Go-to-Market (GTM) Manager at Credibly is a high-impact leadership role responsible for defining our brand narrative and orchestrating the successful entry of our products into the marketplace. You will bridge the gap between high-level brand strategy and tactical market execution, ensuring that every launch drive brand equity and customer acquisition. This role leverages data-driven insights to create effective strategies that support business goals.


What You Will Do:

  • Brand Orchestration: Develop and implement a comprehensive brand strategy that defines Crediby’s unique value proposition and ensures a consistent voice across all customer touchpoints, including in AI-driven search, LLMs, and emerging discovery platforms. 
  • GTM Strategy & Execution: Lead the end-to-end Go-to-Market process for new product features and services, aligning cross-functional teams from product to sales to ensure seamless launches.
  • Market Positioning: Conduct deep competitor analysis and market research to identify opportunities for differentiation within the financial services sector.
  • Messaging Experimentation: Design and execute A/B tests on value propositions and core messaging to identify the most effective ways to engage the small business owner audience.
  • New Channel Experimentation: Proactively vet, test, and scale new marketing channels to expand brand awareness and reach untapped customer segments.
  • Multi-Channel Alignment: Collaborate closely with marketing, sales, and leadership teams to create a continuous feedback loop, ensuring the brand evolves based on real-world customer interactions and business needs.
  • Creative Process Management: Oversee the end-to-end creative lifecycle—from brief to distribution—ensuring all website, email, and social content is engaging, high-quality, and compliant.
  • Regulatory Alignment: Partner with compliance and legal teams to ensure all brand and GTM experiments remain fully compliant with financial industry regulations (e.g., TCPA, FINRA).


Who You Are:

  • Experience: 5+ years of experience in Brand Strategy or Product Marketing, with a proven track record of leading successful Go-to-Market launches. 
  • Education: Bachelor’s degree in marketing, Communications, Business, or a related field.
  • Strategic Thinking: Strong ability to translate complex financial products into compelling, human-centric brand stories.
  • Technical Literacy: Solid understanding of digital advertising platforms and analytics tools used to measure brand reach and conversion.
  • Project Management: Expert at managing multiple high-stakes projects and deadlines in a fast-paced, evolving environment.
  • Communication: Excellent verbal and written skills, with the ability to influence stakeholders at all levels of the organization.


What Makes You Special:

  • Expertise: Deep knowledge of small business and fintech industries. MBA in related fields.
  • Optimization Mindset: Hands-on experience with A/B testing and conversion rate optimization (CRO) to refine GTM tactics.
  • Tech Stack Proficiency: Experience with marketing automation platforms like HubSpot to drive efficient GTM workflows.
  • Innovative Edge: A passion for emerging trends, including video marketing and AI-driven brand personalization.


How You Will Benefit:

  • Flexible working conditions, including remote or hybrid work
  • 4 weeks of PTO on day one
  • 8 Paid Company Holidays
  • Paid Parental Leave, Bereavement, and Jury Duty
  • 401k with company match (and 100% vesting after 2 years)
  • Medical insurance through BCBSM or BCN
  • Dental and Vision provided by BCBS
  • HSA and FSA available, including LPFSA and Dependent Care
  • Company paid life insurance and short-term disability
  • Additional optional insurances





Key Skills
Brand strategyGo-to-market strategyProduct marketingMarket researchCompetitor analysisA/B testingConversion rate optimizationMarketing automationHubSpotData-driven insightsProject managementDigital advertisingFinancial servicesStakeholder managementMessaging strategy
Categories
MarketingManagement & LeadershipFinance & AccountingTechnologyData & Analytics
Benefits
Flexible working conditions4 weeks of PTOPaid company holidaysPaid parental leaveBereavement leaveJury duty leave401k with company matchMedical insuranceDental insuranceVision insuranceHSAFSALife insuranceShort-term disability
Job Information
📋Core Responsibilities
The Brand & Go-to-Market Manager will define the company's brand narrative and lead the end-to-end launch process for new products and features. This role involves orchestrating cross-functional teams, conducting market research, and experimenting with new marketing channels to drive customer acquisition.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
183
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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