Northern California Area Sales / Operations Manager

Description

We are Monarca Food Solutions (Evans/Palmex) and we are hiring for a Northern California Area Sales / Operations Manager in our Ceres, CA location. 

WHAT YOU'LL DO:

You are the leader of the sales organization for NorCal, and you also own the operations.

· Lead, recruit, coach, and develop a team of 6 Route Sales Representatives (RSRs) and a Warehouse Manager across the Northern California region (Bakersfield through Sacramento), driving accountability, service, and overall sales performance. 

· Own district sales strategy and results, including revenue growth, distribution gains, and execution across all routes.

· Build & maintain relationships with key retail partners to expand placement, secure additional space and grow key accounts. 

· Drive new business opportunities, including new accounts, pallet programs, and expand distribution within existing customers. 

· Execute and enforce pricing, billing, and account controls to protect revenue and ensure accuracy. 

· Oversee inventory management processes, including forecasting, FIFO execution, and minimizing shrink and returns. 

· Lead accounts receivable efforts, ensuring timely collections and strong financial discipline across the district. 

· Analyze and track KPIs, route performance, and service metrics to identify gaps and drive continuous improvement. 

· Ensure consistent execution of merchandising standards, schematics, and in-store service expectations. 

· Oversee district operations, including route coverage, warehouse coordination, and process improvements, while partnering cross-functionally with supply chain, finance, and leadership to maintain efficiency and service levels.

WHAT WE'RE LOOKING FOR:

1. Bachelor’s degree preferred or equivalent experience. 

2. 5+ years of experience in Direct Store Delivery (DSD), route-based sales, or consumer packaged goods (CPG), with demonstrated success in a leadership role. 

3. Proven ability to lead, coach, and develop high-performing sales teams in a fast-paced, field-based environment. 

4. Strong track record of driving sales growth, expanding distribution, and improving route productivity. 

5. Deep understanding of DSD operations, including merchandising, inventory control, and in-store execution. 

6. Experience managing key retail accounts and building strong customer relationships that drive long-term growth.

7. Financial and operational discipline, including experience with pricing controls, accounts receivable, and inventory management (FIFO, shrink, returns). 

8. Data-driven mindset with the ability to track KPIs, analyze performance, and translate insights into actionable plans.

9. Strong communication, organization, and problem-solving skills, with the ability to influence both internal and external partners.

10. Valid driver’s license with a safe driving record, ability to obtain a DOT Medical Card, and proficiency in Microsoft Office (Excel, Word, PowerPoint).

WORK ENVIRONMENT:

· Field-based role with regular travel between retail accounts, routes, and warehouse.

· Frequent standing, walking, bending, and lifting (up to 25 lbs. regularly, up to 50 lbs. occasionally).

· Work conducted in a mix of retail stores, independent retail accounts, delivery vehicles, and warehouse environments.

· Requires safe operation of company vehicles and adherence to all safety and compliance standards.

· Exposure to varying temperatures and conditions typical of warehouse and in-store environments.

OTHER DUTIES: 

· This role may require additional responsibilities as needed to support business objectives and evolving operational priorities.