Trade Marketing Lead

Description

What We’re Looking For

Travelpro is seeking a Trade Marketing Manager to support and execute marketing initiatives across key retail and distribution channels. This role is responsible for bringing the brand to life at the point of sale, aligning marketing strategy with channel execution, and partnering cross-functionally to drive revenue and enhance the customer experience.

What You’ll Do

In this role, you will support the development and execution of trade and channel marketing strategies while ensuring strong alignment with Sales and Marketing priorities.

• Execute trade and channel marketing strategies aligned with business objectives 
• Support the development and rollout of channel-specific campaigns and promotions 
• Partner with Sales teams to align on account needs, promotional calendars, and go-to-market plans 
• Analyze market trends, customer insights, and competitive activity to inform recommendations 
• Track and report on campaign performance, sales impact, and ROI 
• Ensure consistent and high-quality brand execution across retail, in-store, and digital environments 
• Manage relationships with channel partners to support execution and performance 
• Collaborate cross-functionally with Sales, Brand, Product, and Digital teams 
• Support project management, including timelines, deliverables, and campaign execution 
• Perform other duties as assigned

Requirements

What You’ll Need

• Bachelor’s degree required 
• 5–7 years of experience in trade marketing, channel marketing, or a related field 
• Strong understanding of retail environments, customer behavior, and channel strategy 
• Experience working cross-functionally with Sales and Marketing teams 
• Ability to manage multiple projects and priorities in a fast-paced environment 
• Analytical mindset with the ability to translate data into insights and recommendations 
• Strong organizational, communication, and problem-solving skills

What We Offer

Inspiring Company Culture – Help one another, never stop improving, lead by example, own your work, and have fun together.

Rest & Relaxation – Paid Time Off, company-paid holidays and some flexible work schedules

Comprehensive Health Benefits - Medical, Dental, Vision, Health Savings Accounts, and Wellness Programs

Preparing for your Future - 401K company match

Employee Resource Groups – Employee-led social committee to promote employee wellbeing and cross-functional collaboration along with community awareness, impact, and support of a culture where everyone belongs.

About Travelpro

At the heart of Travelpro® is a man who knew more about travel than most. As a commercial airline pilot, Bob Plath crisscrossed the globe a thousand times, always with suitcase in tow. He saw what happened to luggage over time and the toll in took on the traveler hauling it. Bob thought there had to be a better way. Dedication is at the heart of our success. 

At Travelpro®, we believe that a company is only as good as its people, and when associates are treated as the greatest asset, the worth of the company is magnified. We demonstrate this by fostering individual achievement, recognizing contributions, and rewarding excellence. With customers as our focus and people as our priority, even the sky is no limit.

 We are an equal opportunity employer committed to diversifying its workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law.  

 Travelpro® is a drug-free workplace.