Social Media & Community Manager

POSITION SUMMARY

This role executes the content calendar, manages community engagement, and builds genuine audience relationships across three distinct brand voices.

KEY RESPONSIBILITIES

•      Execute the monthly content calendar across Instagram, Facebook, TikTok, LinkedIn (Real Estate), and other relevant platforms for all three revenue centers.

•      Schedule and publish all content using the department's social media management platform.

•      Manage community engagement daily, responding to comments, DMs, reviews, and tags in a timely, on-brand manner across all three accounts.

•      Monitor social performance metrics and compile weekly reports for the Head of Performance & Analytics: reach, impressions, engagement rate, follower growth, DM volume, and content-level performance.

•      Coordinate with the Content Producer and Graphic Designer to ensure a steady pipeline of ready-to-publish assets that match the content calendar.

•      Identify and manage user-generated content, requesting permission, curating, and republishing guest content that enhances brand perception.

•      Support influencer and press coordination briefing visiting content creators, providing shot lists, and managing the post-visit content review process.

•      Monitor competitor and benchmark brand social activity and share relevant insights with the Creative lead monthly.

•      Flag any reputational issues, negative sentiment trends, or crisis-level content for immediate escalation to the COO and Creative lead.

QUALIFICATIONS

•      3+ years of social media management experience, ideally for a hospitality, travel, real estate, or luxury lifestyle brand.

•      Proficient in social media management and scheduling tools (Sprout Social, Later, or equivalent).

•      Strong copywriting skills in both Spanish and English able to write in the distinct voice of each of the three brands.

•      Working knowledge of paid social boosting and Meta Business Manager.

•      Strong visual eye, able to identify which content meets the quality bar and which does not.

•      Experience managing multiple brand accounts simultaneously.

•      On-island presence required, the role involves real-time content capture at events, on property, and in the community.

KEY PERFORMANCE INDICATORS

•      Engagement rate across all accounts versus category benchmark.

•      Follower growth rate, monthly and quarterly.

•      Content calendar adherence, percentage of planned posts published on schedule.

•      Community response time, all DMs and comments responded to within 4 business hours.

•      Monthly analytics report delivery to Performance lead on time and complete.

•      Sentiment monitoring zero unaddressed reputational incidents.