JOB DETAILS

Senior Retention Strategy and Content Manager

CompanyDyson
LocationSingapore
Work ModeOn Site
PostedJune 14, 2026
About The Company
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake. Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas. Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics. Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award. The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
About the Role

About The Role:

Key Responsibilities

  • Design and Deliver Distinctive Owner Experiences

    • Lead the creation and execution of unique, relevant, and memorable customer interactions across all channels

    • Synchronize key initiatives—owner exclusives, pre-launches, events, personalized recommendations, and unique services—to drive engagement and retention.

    • Identify and remove bottlenecks (e.g., multiple emails at sign-up), applying Behavioral insights and AI-driven solutions to continuously optimize.

  • Lead CRM Lifecycle Strategy

    • Design CARE Lifecycle Journeys to help owners get the most from their Dyson across their 2-3 year lifecycle

    • Create relevant content define communication cadence based on needs of each SKU.

    • Integrate S&A in Customer Lifecycle

    • Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments 

  • Drive Opt-In and Registration

    • Optimize onboarding journeys—registration, account creation, and profile enrichment—across all touchpoints (including unboxing and accessories).

  • Expand Owner Value Proposition

    • Define and evolve a compelling value stack that incentivizes machine registration, opt-in, and enriched profiles.

    • Identify key drivers that motivate portfolio growth and deeper engagement.

    • Incubate and activate referral and loyalty programs.

    • Use customer data and RFM segmentation to identify advocate segments, deepen relationships, and amplify recommendations (e.g., Owners Squad).

    • Support trade-in programs and churn reduction initiatives.

    • Collaborate with CRM Strategy lead on propositions to incorporate into CARE Lifecycle.

  • Build Owner Advocacy

    • Brief and direct 360° owner campaigns, explore UGC and in-app opportunities, and deploy effective SEO tactics.

  • Partner Across Functions

    •  Collaborate with E-Commerce and CRM teams to transition prospects to owners and ensure consistent, unified journeys.

  • Own Measurement and Continuous Improvement

    • Set and monitor KPIs, ensuring always-on satisfaction tracking.

    • Lead A/B testing and data-driven enhancements to scale successful initiatives.

About You:

  • Proven success leading cross-functional teams (product, data, creative, commercial, connectivity, engineering).

  • Deep understanding of CRM, loyalty, and customer experience strategies.

  • Strong analytical skills; able to translate insights into clear actions.

  • Relentless attention to detail and commitment to improving customer value.

#LI-CY1


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Key Skills
CRM StrategyCustomer Lifecycle ManagementRetention StrategyData AnalysisA/B TestingRFM SegmentationLoyalty Program ManagementCross-functional LeadershipContent StrategyCustomer Experience (CX)SEO TacticsKPI Monitoring
Categories
MarketingManagement & LeadershipCustomer Service & SupportData & Analytics
Job Information
📋Core Responsibilities
Lead the design and execution of customer retention strategies and lifecycle journeys to enhance owner engagement and loyalty. Collaborate across functions to optimize onboarding, drive registration, and implement data-driven improvements to the customer experience.
📋Job Type
other
📊Experience Level
5-10
💼Company Size
12256
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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