Content Strategist, APAC (Freelance)

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Role
Create is the branded content studio for CNN International. We tell authentic stories that inspire and engage our audience. Through a data-informed process we deliver award-winning, relevant content to our audience of influential decision makers. At the heart of our content are inspiring human-led stories from around the world.

As a Content Strategist for Create, CNN International Commercial’s in-house brand studio, you will be responsible for the development of concepts and creative approaches for branded content campaigns for CNN’s advertising partners.

You will work closely with the Lead Content Strategist to generate proposals at a high creative and strategic standard, in alignment with the client’s KPIs and CNN’s brand integrity, as well as building on audience insights to enhance user engagement and underpin the strategy of your campaign plan. You will work alongside a multidisciplinary team of storytellers and content creators, including Designers, Producers, Writers and Project Managers.

The Daily

Concept Development

• Developing proposal decks and writeups for creative campaigns

• Researching stories and talent

• Writing concepts in line with client and sales KPIs for branded campaigns

• Mapping out content rollout

Strategy

• Working with audience data and consumer insights, incorporating this into campaign ideas

• Assessing suitable formats and amplification platforms

• Conducting competitor analysis, monitoring industry trends (especially in branded media publisher space)

Communication

• Attending internal Sales kick-off meetings, acting as a point of contact for concept development queries when required

• Representing Create and CNN in a professional manner at prospective client meetings

• Supporting in the presentation of campaign concept to Sales teams and clients

Analytics & Insights

• Experience in assessing reports and using data to inform creative concepts

• Sourcing useful sector specific reports (e.g., Luxury, Travel) and documenting these for the wider team

Areas of Accountability

• You will write and edit multi-platform concept proposals, specifically working to:

• Evaluate briefs and ideate campaigns to meet KPIs

• Integrate content strategy into ideas

• Analyze and add audience insights

• Present ideas to internal stakeholders and external clients

Qualifications & Experience

• Previous experience of conceptualizing film, digital and social campaigns for international markets

• Robust communication, research and writing skills

• A solid understanding of scoping, high-level costing, and planning for content campaign

• Familiarity in working to high editorial standards, working to guidelines

• Proven ability in communicating concepts to internal and external stakeholders e.g. pitching directly to clients

• Knowledge of producing native advertising or sponsored editorial content

• Understanding of content channels and effective distribution systems (e.g., Social platforms, SEO, advertising formats)

• Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack

• Previous experience in an international media publisher and/or international companies preferred

Location: Singapore (The role is hybrid and will involve 1-2 days in the office per week)

Contract: 6-month freelancer contract

This opportunity is for a freelance position. As a valued freelancer, you will collaborate with our dynamic team on a project-by-project basis. While this role does not include traditional employee benefits, it offers flexibility and the chance to contribute to exciting, innovative projects. All terms of engagement, including payment and scope of work, will be clearly outlined in a freelancer agreement.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.