Creative Engineer

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What you will do: 

Creative Development & Execution 

o   Develop high-quality HTML5 creatives, ensuring they meet performance and compatibility standards across different platforms. 

o   Work closely with the sales and digital teams to create dynamic, engaging, and interactive ad formats. 

o   Lead custom creative executions, including complex animations, rich media formats, and third-party API integrations. 

o   Maintain a creative template library, enabling efficient reuse and scalability for future campaigns. 

o   Explore and apply AI-assisted tools to accelerate creative production, including concept generation, asset adaptation, copy variation, animation prototyping, and creative personalization.

o   Use AI tools responsibly to improve creative output while ensuring brand consistency, quality control, and compliance with internal guidelines.

Productization & Creative Solutions 

o   Standardize creative templates to streamline the development process and accelerate campaign rollouts. 

o   Work on productizing creative services, offering scalable and repeatable creative solutions that drive efficiency and revenue. 

o   Stay up to date with the latest trends in ad tech, rich media, creative automation tools, and AI-powered creative technologies to continuously improve creative offerings.

o   Identify opportunities to integrate AI into creative workflows, including automated creative resizing, dynamic copy generation, audience-based creative variation, and campaign personalization.

o   Support the development of AI-enhanced creative products and solutions that can be packaged for commercial use.

Project Management & Workflow Optimization 

o   Manage creative production workflows, ensuring projects are delivered on time and meet quality expectations. 

o   Collaborate with internal stakeholders, including sales, product, and marketing teams, to align creative outputs with business goals. 

o   Establish and maintain a Creative Library, organizing assets for easy access and repurposing. 

o   Introduce AI-enabled workflow improvements to increase production efficiency, reduce repetitive manual tasks, and improve turnaround time for campaign delivery.

o   Evaluate and recommend AI tools or automation platforms that can improve creative development, QA, versioning, and asset management processes.

Measurement & Data Integration 

o   Ensure all creatives are tagged correctly to capture Astro's first-party data, enabling better audience insights and campaign optimization. 

o   Work with the ad ops team to implement tracking, measurement, and reporting mechanisms for all digital creative assets. 

o   Optimize creatives for viewability, engagement, and performance based on data-driven insights. 

o   Leverage AI-driven insights, predictive analytics, and performance data to recommend creative optimizations and improve campaign effectiveness.

o   Support the use of AI in dynamic creative optimization, audience segmentation, and personalized creative delivery.

REQUIREMENTS:

Who you are: 

o   Master/ Bachelor’s degree in Computer Science, Multimedia Design or in any relevant field  

o   7+ years of experience in creative engineering, ad technology, or digital advertising development, with a proven track record of executing high-impact creative solutions. 

o   Expert-level proficiency in HTML5 and CSS, for building highly interactive and dynamic creatives in responsive design principles and cross-device/browser compatibility. 

o   Extensive experience with creative ad-building platforms (e.g., Google Web Designer, Celtra, Adobe Animate) and custom ad executions. 

o   Familiarity with AI-assisted creative tools and workflows, including generative AI, creative automation, image/video generation, copy variation, asset resizing, and campaign personalization.

o   Ability to evaluate and apply AI tools to improve creative production efficiency, creative quality, and campaign performance.

o   Ability to drive creative innovation by identifying new ad formats, testing emerging technologies, and leading the evolution of Astro’s premium digital creative suite. 

o   Experience working with personalized and data-driven creatives, integrating real-time data feeds, and building dynamic creative optimization (DCO) solutions.  

o   Ability to integrate and work with third-party APIs for custom interactive ad units and immersive ad experiences. 

o   Experience implementing event tracking, pixels, and advanced audience tagging to enhance measurement and capture first-party data insights. 

o   Understanding of how AI, automation, and data can be used to enhance creative decision-making, campaign optimization, and audience engagement.

o   Proven leadership in managing creative teams, external vendors, and cross-functional stakeholders to execute large-scale creative projects. 

o   Strong project management skills, with the ability to juggle multiple high-priority projects, set clear roadmaps, and ensure timely delivery of complex campaigns. 

o   Exceptional problem-solving and creative thinking abilities, with the ability to translate marketing and business objectives into high-performing digital ad solutions.