GM – Marketing | Leading Healthcare Brand

Title: General Manager- Marketing

Experience: 6–8 years

Location: Coimbatore

Compensation: Competitive (Based on current compensation)

Role Type: Full-time

Reporting To: Chief Business Officer

About the employer brand

Our client is one of South India's leading multi-location healthcare institutions, recognized for delivering specialized medical services with a strong focus on clinical excellence, technology adoption, and patient-centric care. With an established presence across multiple cities, the organisation has built a trusted reputation through innovation, operational excellence, and consistently high-quality healthcare experiences.

As the organisation continues its expansion journey, marketing plays a strategic role in strengthening brand visibility, driving patient engagement, and enabling business growth across regional markets.

Role Overview

This opportunity is designed for someone who enjoys combining strategy, creativity, and execution. You will lead the organisation's digital marketing, social media, and content initiatives while acting as the key link between business stakeholders and external agency partners.

Working closely with leadership across multiple business units, you will translate business objectives into impactful campaigns, oversee execution across digital channels, and optimise marketing performance through data-driven decision making. This role begins as an individual contributor with a clear opportunity to grow into a larger leadership position as the marketing function expands.

Job Description

• Partner with business leaders to understand regional marketing priorities and growth objectives

• Translate business requirements into clear campaign and creative briefs for agency partners

• Own end-to-end campaign management from planning through execution and performance reporting

• Drive digital marketing initiatives across search, social media, and other digital channels

• Develop and manage integrated content strategies across online and offline platforms

• Build and maintain content calendars aligned with business and campaign priorities

• Manage relationships with digital, creative, and content agencies to ensure quality execution

• Monitor partner performance against defined KPIs and recommend improvements

• Support evaluation and onboarding of new agency and marketing partners

• Own marketing budget tracking, campaign analytics, and continuous optimisation

Job Requirements

• 6–8 years of experience in digital marketing, social media, content, or brand marketing

• Experience managing agencies or external marketing partners

• Strong project management skills with the ability to handle multiple campaigns simultaneously

• Working knowledge of Google Analytics and Meta advertising platforms

• Strong analytical mindset with the ability to convert performance data into business insights

• Good understanding of customer acquisition funnels and digital marketing performance metrics

• Ability to evaluate creative quality with a balance of branding and performance thinking

• Familiarity with AI and LLM tools for content creation or marketing productivity is an advantage

• Comfortable working as an individual contributor while building scalable marketing processes

• Regional language proficiency will be an added advantage

Preferred Traits

• Strong ownership mindset with the ability to independently drive marketing initiatives

• Excellent stakeholder management and cross-functional collaboration skills

• Balance of creative thinking and analytical decision-making

• Customer-centric approach with strong business acumen

• Ability to thrive in a fast-paced, growth-oriented environment

Why should you apply for this job?

• Opportunity to lead marketing for a well-established and rapidly growing healthcare organisation

• High visibility role with direct exposure to business leadership

• Significant ownership across digital, content, and brand marketing initiatives

• Opportunity to influence customer engagement and business growth at scale

• Clear pathway to build and lead a larger marketing function as the organisation continues to expand

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team