JOB DETAILS

Sales - Falcons Fury Harley Davidson

CompanySonic Automotive
LocationConyers
Work ModeOn Site
PostedJuly 30, 2026
About The Company
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports guest experiences.
About the Role

Company Description

Falcons Fury Harley-Davidson®, located in Conyers, GA, is known to be easily accessible for riders on the go, surrounded by rolling hills, lakes, and streams making it the optimal place for our Harley-Riders and Motorcycle Enthusiasts!  We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Job Description

Major Duties and Responsibilities

1)Sales Department Associate

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer the advantages of products over competing brands.
  • Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
  • Maintain profit margin objective for all motorcycle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
  • Maintain floor stock daily to ensure vehicles are clean and polished.

2)Customer Service

  • Greet customers immediately in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure customers are properly qualified for needs, wants, and buying ability.
  • Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
  • Conduct a road test and pre-delivery inspection prior to delivery to the customer.
  • Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.
  • Contact customers to encourage additional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”
  • Attend training sessions to keep current with sales techniques and department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Commitments

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.
  • Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas regularly.
  • Continually learn more about the products and services you sell.  Stay current on motorcycle trends and selling features.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
  • Spend the majority of the day on your feet.

 

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.

Qualifications

  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills and demonstrated “closing skills”.
  • Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.
  • Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

Commission Based; expected first-year earnings of $45,000-$85,000. Commissions are uncapped with top performers making over $100,000.

Additional Information

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

  • Dealership: 618 - Falcons Fury Harley-Davidson
  • Compensation: USD 45000.00 - USD 85000.00 - yearly
  • Key Skills
    SalesCustomer serviceClosing skillsCommunication skillsProduct demonstrationCross-sellingRelationship managementMotorcycle knowledgeNegotiationProspectingTime managementConflict resolution
    Categories
    SalesRetailCustomer Service & Support
    Benefits
    Medical insuranceDental insuranceVision insurance401(k) with company matchPaid time offEmployee pricing on vehicles, parts, and serviceGym membershipsTravel discountsPaid manufacturer training
    Job Information
    📋Core Responsibilities
    The Sales Associate is responsible for meeting new and used motorcycle sales quotas while providing exceptional customer service. They must maintain the showroom floor, conduct product demonstrations, and manage the entire sales process from greeting to delivery.
    📋Job Type
    full time
    💰Salary Range
    $45,000 - $85,000
    📊Experience Level
    0-2
    💼Company Size
    2489
    📊Visa Sponsorship
    No
    💼Language
    English
    🏢Working Hours
    40 hours
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