JOB DETAILS

SOCIAL MEDIA & DIGITAL MARKETING MANAGER - REGENT PHU QUOC

CompanyIHG
LocationBerlin
Work ModeOn Site
PostedJuly 31, 2026
About The Company
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties. Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally. Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
About the Role

• Support the Director of Marketing & Communications in executing the overall social and digital communications strategy for the Resort.

• Develop and manage monthly content and social media calendars for the Resort’s social channels, as well as Oku and Bar Jade Instagram accounts.

• Lead monthly digital marketing planning in close partnership with the appointed digital agency.

• Drive high quality storytelling across all social and digital platforms, including the creation of three (3) SEO-optimized blog articles per month.

• Manage daily community engagement across all assigned social media channels, ensuring timely, on-brand interactions.

• Ensure all content on the Resort website and online platforms (including SABA and other third-party channels) remains current, accurate, and brand-aligned.

• Produce strong written content, with responsibilities including copywriting, basic content production, and basic video editing.

• Manage KOL and influencer collaborations, from contracting and briefing through on-site execution, ensuring alignment with the Resort’s key messaging and brand standards.

• Execute and optimize digital marketing initiatives (Paid Social, PPC, SEO, SEM) in collaboration with the Director of Marketing & Communications and Assistant Director of Marketing, with a clear focus on driving website traffic and revenue generation.

Key Skills
Social Media ManagementDigital MarketingContent CreationCopywritingVideo EditingSEOSEMPPCInfluencer MarketingCommunity EngagementBrand StrategyDigital AnalyticsStorytellingMarketing Communications
Categories
MarketingHospitalityCreative & MediaManagement & Leadership
Job Information
📋Core Responsibilities
The Social Media & Digital Marketing Manager will develop and execute digital strategies to enhance brand awareness and drive revenue for the resort. Responsibilities include managing social media calendars, overseeing influencer collaborations, and optimizing digital marketing initiatives like SEO and PPC.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
19375
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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