Public Affairs Manager (Branding and Marketing) (PAO)

Founded in 1989, Hong Kong Metropolitan University (HKMU) is a modern, vibrant and dynamic university. We tailor our professional programmes to adapt to market trends and meet industry needs, thus providing our students with quality professional education and clear career paths. Being the first University of Applied Sciences (UAS) in Hong Kong, we pledge to play a pioneering role in enhancing recognition of vocational and professional education and training, and nurturing talents with both applied skills and knowledge. 

As a faculty-driven, student-centred university in support of innovative teaching and learning, strategic research, and stakeholder outreach to provide maximum benefit to our communities, we conduct research that advances knowledge and enhances teaching, focusing on strategic areas, including digital humanities and literature, international business, gerontechnology, personalised care, smart city, open and innovative education, and bilingual learning and teaching.

HKMU is becoming an ever more vital link in addressing and helping Hong Kong to solve many difficult challenges – as part of our involvement in, and commitment to, the ‘metropolis’ of Hong Kong. Our plans to expand into the Greater Bay Area (GBA) will also cultivate talent to serve Hong Kong and the wider metropolitan GBA.

For more information about the University, please visit https://www.hkmu.edu.hk.

We are now looking for a suitable person to fill the following position in the Public Affairs Office:

Major Duties and Responsibilities

Reporting to the Director of Public Affairs or his/her nominee(s), the appointee will be responsible for supporting the Public Affairs Office and its Marketing Team in the following key duties:

• Formulating and implementing marketing and brand-building strategies and plans that aligned with the University’s mission and support student recruitment;

• Planning and executing integrated marketing campaigns across online, social media and offline channels;

• Driving the development of creative concepts and marketing materials, from concept to roll-out;

• Overseeing social media content production, monitoring and optimisation to maximise the University’s marketing and branding impact;

• Coordinating video production to support branding, marketing and student recruitment;

• Planning, implementing, and evaluating student recruitment advertising, promotions and outreach activities targeting prospective students and other key stakeholders;

• Leveraging market research and analytics to generate insights and action plans;

• Managing and supervising the Information Centre; and

• Undertaking any other duties and responsibilities as assigned by the Director of Public Affairs or his/her nominee.

Candidates

Candidates should possess the following qualifications, experience and competencies:

• A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines;

• At least 8 years of relevant post-qualification experience with a proven track record focusing on branding and marketing;

• Demonstrated success in managing omni-channel strategies with measurable results;

• Analytical mindset with the ability to interpret complex data and translate insights into actionable strategies;

• Strong aesthetic judgement with the ability to assess and uphold visual quality for branding;

• Knowledge of tools and platforms such as Google Ads, Google Analytics, Meta Ads, and other Martech solutions is an advantage;

• Good command of written and spoken English and Chinese, preferably including Putonghua;

• Strong PR sense and awareness of reputational risk and brand consideration;

• Mature, detail-oriented, self-motivated, with a proactive, can-do spirit;

• A good team player with good interpersonal and communication skills;

• Well-organised with strong multi-tasking and time management skills;

• Capable of managing projects independently while working under pressure and tight deadlines; and

• Flexible and willing to work outside office hours when necessary.

Shortlisted candidates will be invited to attend a written test and interview.

Terms and Conditions for Appointment

An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.

To Apply

Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System.

The personal data collected will be used for the purpose of considering your application for employment.  For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful. The University will continue to review applications until the position(s) is/are filled.