Talent Attraction

At U.S. Bancorp India, we’re on a journey to do our best. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bancorp India gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This role plays a central part in localizing and activating the employment value proposition (EVP) for the India market, ensuring core brand messages resonate with the local talent landscape while maintaining consistency with the enterprise employment brand strategy. This individual will lead initiatives across employer branding, recruitment marketing, candidate experience, employee recognition, and early careers to support the U.S. Bancorp India GCC growth and long-term talent pipeline.

Key Responsibilities

• Localize and activate the global EVP for the India market, ensuring core brand messages are adapted to resonate with local talent while staying consistent with the enterprise employment brand strategy.
• Conduct local talent market research to understand candidate motivators, cultural nuances, and competitive employer positioning, leveraging employee focus groups, pulse surveys, and market data to inform EVP messaging and content.
• Develop and execute a localized employer branding strategy that positions U.S. Bancorp India as an employer of choice in India's competitive GCC landscape, including branded content, employee testimonials, and social media campaigns tailored to platforms such as LinkedIn, Naukri, and Glassdoor.
• Partner with India-based leadership, HR, and communications teams to embed the EVP across all employee lifecycle touchpoints, from job descriptions and recruitment marketing to onboarding, internal communications, and career development materials.
• Build an employee advocacy and storytelling program that activates real employee voices in India, showcasing authentic career journeys, global impact stories, and the "founding member" experience to attract both lateral and early-career talent.
• Design and implement recruitment marketing campaigns that attract high-quality talent and enhance the end-to-end candidate experience, including engagement, communication, and feedback loops across active and passive talent.
• Partner with Talent Acquisition teams to improve pipeline quality, conversion metrics, and offer-to-join outcomes.
• Develop and execute an early careers/university talent attraction strategy for the India site, including campus recruiting programs, university partnerships, and internship or graduate rotational pipelines that build a sustainable pipeline of intern and full-time candidates aligned to GCC hiring priorities.
• Build relationships and lead campus engagement with top-tier engineering, business, and technology institutions to position U.S. Bancorp India as a preferred employer through career fairs, hackathons, innovation challenges, and on-campus brand activations.
• Design early careers employer brand content and campaigns that speak to Gen Z and early-career talent motivators — including career growth visibility, mentorship, global exposure, learning opportunities, and purpose-driven work — and support structured onboarding, mentorship, and development pathways that drive first-year retention.
• Partner with HR and India site leadership to activate the employee recognition platform, incorporating everyday recognition, work anniversaries, and celebrations tied to local cultural moments.
• Collaborate with global recognition program owners to ensure India-specific efforts integrate with enterprise-wide frameworks while allowing meaningful local customization, developing frameworks and best practices to answer questions and provide training opportunities.
• Monitor recognition quality and program usage and “coach” for appropriate use, communicating with team members at all levels as needed.
• Drive initiatives focused on employee engagement, culture building, and retention, and support DEI-driven programs through brand storytelling and communication strategies.
• Lead development of content, storytelling, and communication strategies across digital and offline channels, partnering with global Marketing and Communications teams to amplify employer brand visibility and build thought leadership in India.
• Partner with senior leaders, HRBPs, cross-functional teams, and external vendors to align priorities and ensure consistent execution.
• Evaluate and measure program success through insights, analytics, and metrics — including engagement, hiring outcomes, retention trends, campus conversion, and recognition participation — reporting results to drive continuous improvement and innovation.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Five (5) or more years of related experience in employer branding, talent marketing, recruitment, HR communications, or program management with proven ability to deliver results

Preferred Skills/Experience

• Experience in GCC setup, high-growth, or transformation environments, with proven ability to build and scale employer branding strategies
• Significant experience in employer branding, recruitment marketing, and reputation management within the India talent market
• Demonstrated ability to localize global brand strategies while maintaining enterprise alignment
• Experience designing early careers and campus recruiting programs, including university partnerships and brand activations
• Experience designing employee recognition programs that drive engagement and retention
• Proven ability to influence cross-functionally and build collaborative partnerships across the organization
• Strong analytical mindset with ability to track and interpret hiring, engagement, and brand metrics to drive decisions
• Ability to adapt, be flexible, and pivot quickly while managing multiple projects in an ambiguous, fast-paced environment
• Innovative, resourceful, and solutions-oriented; actively seeks opportunities to continuously improve programs and candidate experience
• Deep understanding of social media and talent channels relevant to the India market (LinkedIn, Naukri, Glassdoor, etc.)
• Strong organizational, interpersonal, and team-building skills — excellent written and verbal communication, including presentation skills and strong attention to detail
• PC/Microsoft skills including intermediate Outlook, SharePoint, Excel, Word, and PowerPoint; working knowledge of Workday reporting, metrics, and analytics

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Posting may be closed earlier due to high volume of applicants.

This is an U.S. Bancorp India posting. U.S. Bancorp India is a part of the U.S. Bank family.