JOB DETAILS

Customer Value Management Senior Specialist (Enterprise Business)

CompanyMaxis
LocationKuala Lumpur
Work ModeOn Site
PostedAugust 14, 2026
About The Company
We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and a simple experience. We deeply believe that the key element to our success has always been our people. To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance and possibilities to embody our culture values. We embrace an innovative and digital-first mindset which our people thrive on, helping them realise their potential and contribute their unique skills to create amazing products and services for our customers. Maxis Broadband Sdn Bhd: 199201002549 [234053-D]
About the Role

Are you ready to get ahead in your career?

  • We want to empower you to turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

• Own the strategic planning, P&L, and roadmap for all upsell, cross-sell, and base migration campaigns to exceed ARPU/ARPA targets.
• Develop and own the customer lifecycle management (CLM) strategy, using predictive analytics and segmentation to maximise customer lifetime value.
• Lead the evolution of the CVM technology stack, driving enhancements to the personalisation and campaign automation capabilities.
• Act as the senior business owner, guiding cross-functional teams (Marketing, IT, Finance) to ensure strategic alignment and flawless execution of complex initiatives.
• Champion a data-driven culture, presenting deep-dive analyses and strategic recommendations to senior leadership to influence business decisions.
• Mentor junior team members and act as the go-to expert on customer value management for the wider organisation.

What’s next?

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Key Skills
Customer Value ManagementStrategic PlanningP&L ManagementCustomer Lifecycle ManagementPredictive AnalyticsSegmentationCampaign AutomationData-driven Decision MakingCross-functional LeadershipMentoringMarketing StrategyBusiness Analysis
Categories
Management & LeadershipMarketingData & AnalyticsCustomer Service & SupportTechnology
Job Information
📋Core Responsibilities
The role involves owning the strategic planning, P&L, and roadmap for customer upsell, cross-sell, and migration campaigns to meet ARPU targets. Additionally, the specialist will lead the evolution of the CVM technology stack and guide cross-functional teams to ensure strategic alignment.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
7610
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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