Social Media and Brand Specialist

Description

Omega Builders is GROWING, and we're looking for a Social Media and Brand Specialist to join our marketing team!

As a proud National Housing Quality Award (NHQA) Silver Winner, we are committed to excellence in everything we do — and that starts with our people.

We are seeking a creative, detail-oriented professional with strong communication skills, a sharp eye for brand consistency, and a genuine desire to join a high-performing team.

We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture!

Come be a part of something amazing! 

Summary 

The Social Media & Brand Specialist serves as the creative voice and visual storyteller of Omega Builders. This role drives brand awareness and customer engagement through social media management, video and creative production, digital content, and integrated campaign support, ensuring brand consistency across all digital and physical touchpoints.

Essential Duties

Social Media Strategy

• Plan, create, and schedule original content across active social media platforms to grow brand presence, increase engagement, and attract followers
• Manage day-to-day account operations including monitoring, community engagement, and direct messaging using scheduling and automation tools
• Plan, manage, and optimize paid social media advertising campaigns to support targeted reach and lead generation; support expansion to additional ad platforms as scope evolves
• Manage Omega's online reputation across assigned platforms, responding to comments and reviews with urgency and professionalism
• Evaluate and expand the brand's presence on emerging and additional platforms as priorities are identified
• Utilize all available platforms to track and report social media campaigns, KPIs and to provide actionable performance improvements
• Manage allocated resources for specific projects within established budgetary guidelines

Video Production & Creative Assets

• Produce, shoot, and edit video content for social media, website galleries, digital platforms, walkthroughs, and community features
• Shoot and edit 3D tours for homes and communities 
• Oversee, train, and support the sales and marketing team on video platform tools and best practices
• Maintain a structured digital asset library of high-resolution media for use across marketing and sales channels 

Content & Website Support

• Create written content for various marketing needs including home descriptions, website copy, and other brand communications
• Update website listings with video content, 3D tours, and other digital assets as homes are released or updated
• Coordinate professional photography for model homes and inventory 
• Design and maintain sales collateral

Integrated Campaigns & Brand Consistency

• Support the execution of integrated marketing campaigns across digital, social, and traditional channels to ensure a unified brand message
• Research and evaluate competitors’ social media to identify strategic opportunities
• Ensure brand consistency across all customer-facing materials, digital platforms, and communications

Events & Support

• Attend local industry events, networking functions, and trade shows to build brand awareness and foster partnerships
• Support sales and construction teams with content and design-related marketing needs as requested
• Communicate updates and marketing initiatives to the sales team
• Other duties as assigned

Knowledge, Skills & Abilities

• Strong visual storytelling ability with demonstrated proficiency in video production, shooting, and editing
• Strong technical ability in professional video editing software to produce high-quality, engaging visual stories.
• Comfortable utilizing HubSpot and third-party tools to analyze market sentiment and lead tracking.
• Creative design skills with experience producing professional marketing collateral
• Analytical ability to interpret social and digital metrics and apply insights to content strategy
• Exceptional written communication skills adaptable across audiences and platforms
• Highly organized with the ability to manage multiple concurrent projects independently
• Teamwork and strong interpersonal skills for effective collaboration 

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field preferred
• Minimum 1–2 years of experience in social media management, content creation, or creative production
• Experience in residential construction or real estate a plus