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JOB DETAILS

Head of Marketing Data and Digital (East Asia), Mobility Aftermarket Division

CompanyBosch Group
LocationHo Chi Minh City
Work ModeOn Site
PostedAugust 27, 2026
About The Company
The Bosch Group is a leading global supplier of technology and services. It employs roughly 413,000 associates worldwide (as of December 31, 2025). The company generated sales of 91 billion euros in 2025. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 500 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 82,000 associates in research and development. Instagram: https://www.instagram.com/boschglobal/ Facebook: https://www.facebook.com/BoschGlobal Glassdoor: https://bit.ly/3raTZnH Imprint: www.bosch.com/corporate-information Privacy statement: https://www.bosch.com/data-protection-notice-bosch-linkedin/
About the Role

Company Description

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive and industrial technology, consumer goods as well as building technology. 

Bosch established its first representative office in Ho Chi Minh City in 1994. Since 2007, Bosch has expanded its footprint in Vietnam where it has branch offices in Hanoi and Da Nang, as well as a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelts for continuously variable transmissions (CVT) in automobiles. In addition, Bosch operates Bosch Global Software Technologies Vietnam (BGSV) as well as an automotive R&D center for mobility solutions in Ho Chi Minh City. As of December 31 2023, Bosch employed approximately 6,300 associates in Vietnam. Bosch has diversified businesses in Vietnam. Today, all four Bosch business sectors, namely Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology have operations in the country. Bosch Vietnam is currently active with many business divisions: Mobility Aftermarket, Drive and Control Technology, Power Tools, Building Technology, Two-Wheeler and Powersports and Sales Original Equipment, AquaEasy, Home Appliances and Supply Chain Consulting.

Additional information is available online at: https://www.bosch.com.vn/, https://www.linkedin.com/company/bosch-vietnam and https://www.facebook.com/OfficialBoschVietnam 

Job Description

  • Lead the regional Vehicle & Equipment Data Management & development by establishing sustainable governance, facilitating and development
  • Delivery digital solutions that improve effectiveness and product catalog-in, operational efficiency of assortment management and business performance across East Asia

Key Responsibility

1. Vehicle & Equipment Data Management

  • Lead regional Vehicle & Equipment master data development and management
  • Ensure high-quality, time-to-market, and sustainable vehicle application, product & OEM-equipment, and related master data.

2. Data Governance & Regional Business Enablement

  • Collaborate with Product Management, Sales, Marketing, and Global teams by providing data analytics service to align governance with business objectives
  • Establish and continuously improve regional data governance frameworks, standards, quality and operational effectiveness
  • Facilitate regional initiatives and cross-functional that improve product coverage, data availability, effectiveness of assortment and business performance.

3. Digital Solutions & Process Transformation

  • Identify opportunities to improve operational efficiency through digital solutions (focus in assortment management).
  • Utilize digital solution and tool to support operational efficiency and governance of process

4. Advanced Technologies & Innovation

  • Understand and evaluate advance technology solution (inc automation, AI, ) to better improve business capabilities and efficiency
  • Promote technology & in- house solution adoption and continuous innovation across the organization.

5. Project & Stakeholder Management

  • Lead regional projects from planning through implementation.
  • Build strong partnerships with regional and global stakeholders, including IT and sales team.

6. Leadership & Organization Development

  • Develop team capabilities in vehicle & equipment data management, governance, digital solutions, and advanced technologies.
  • Prioritize initiatives and optimize team resources to maximize business value and strategic objectives.

Qualifications

  • Good Stakeholder and Project Management
  • Business excellence, strategy thinking
  • Experience in data analysis, data cataloging, metadata management, and data quality governance
  • Understand SQL, Python for data processing, analysis, and automation is a plus

Additional Information

  • Committed 13th month bonus
  • Collaboratively yearly performance bonus
  • Meal & Parking allowances
  • Premium insurance for employee
  • Flexible benefits
  • Domestic and international training opportunity
  • Career development program with buddy and mentoring program
  • Good benefits of company activities, team building and year end party
  • Opportunity to work in global projects of fast developing company and being a part of innovation team contributing initiative ideas to the digital transformation era

Disclaimer: 

  • Bosch does not charge any fees from candidates for interview participation under any circumstances
  • Bosch does not request candidates to download applications or click on any links that require fees or lack credibility
  • Bosch does not collect personal information without permission
  • Candidates are advised to verify the authenticity of recruitment information by visiting Bosch's official career website (https://careers.smartrecruiters.com/BoschGroup/vietnam) or contacting Bosch directly through official communication channels
  • If you encounter any suspicious activity or have doubts about the legitimacy of recruitment communications, please report them immediately to Bosch Vietnam
  • Legal Entity: Bosch Vietnam Co., Ltd.
  • Key Skills
    Data managementData governanceProject managementStakeholder managementData analyticsDigital solutionsAssortment managementSQLPythonData qualityMetadata managementStrategic thinkingBusiness excellenceProcess transformationArtificial intelligence
    Categories
    Data & AnalyticsManagement & LeadershipTechnologyMarketingManufacturing
    Benefits
    13th month bonusYearly performance bonusMeal allowanceParking allowancePremium insuranceFlexible benefitsDomestic and international trainingCareer development programMentoring program
    Job Information
    📋Core Responsibilities
    Lead regional vehicle and equipment data management by establishing sustainable governance and developing digital solutions to improve operational efficiency. Collaborate with cross-functional teams to align data strategies with business objectives and drive innovation through advanced technologies.
    📋Job Type
    full time
    📊Experience Level
    5-10
    💼Company Size
    168998
    📊Visa Sponsorship
    No
    💼Language
    English
    🏢Working Hours
    40 hours
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