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JOB DETAILS

Head of Customer Proposition - Casino

CompanyMomentum
LocationAbu Dhabi
Work ModeOn Site
PostedAugust 27, 2026
About The Company
People are no longer satisfied with simply "hearing"​ a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer. Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire. To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few. Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.
About the Role

Momentum Corporate Services is a leading entertainment group based in Abu Dhabi, United Arab Emirates. Our portfolio includes mobile game development and publishing, virtual reality experiences, iGaming, esports management, and content platform services. We are dedicated to creating immersive and personalized entertainment experiences that push the boundaries of innovation in the industry.

For more information about Momentum Group, please visit our website at www.mgh.ae.

Job Overview 

The Head of Customer Proposition - Casino is responsible for defining and activating the customer cohort strategy that underpins Fanatics Momentum’s iGaming growth ambition. Reporting to the Casino Director, this role leads the development of customer segmentation, commercial campaign planning and proposition alignment to drive engagement, retention and lifetime value.

Operating at the intersection of customer insight, marketing execution and commercial performance, the Head of Customer Proposition ensures that key player cohorts are clearly defined, strategically prioritised and consistently activated across product, marketing and lifecycle channels. This role plays a critical part in positioning Fanatics Momentum as a preferred destination for UAE slot players within a fast-growing and competitive market

 

Responsibilities (What the Role Delivers)

  • Own and lead the customer cohort and segmentation strategy across the Casino vertical, ensuring clear prioritisation of high-value player segments.
  • Translate customer insight and behavioural data into actionable proposition and campaign strategies that drive engagement and growth.
  • Oversee the planning and activation of major commercial and player engagement campaigns, ensuring alignment with vertical and company objectives.
  • Partner with Product, Marketing, CRM, Performance and Lifecycle teams to integrate cohort strategies into product development and campaign execution.
  • Define and track campaign performance metrics, delivering data-led recommendations to improve engagement, reinvestment efficiency and customer lifetime value.
  • Collaborate with Legal and Compliance to ensure all campaigns and activation strategies meet regulatory standards.
  • Identify and implement innovative player activation strategies informed by market trends, emerging technologies and competitive dynamics.
  • Influence senior stakeholders to embed customer-centric decision-making across commercial planning and execution.

 

Requirements (What We’re Looking For)

Must Have:

  • 6+ years’ experience in strategic planning, customer segmentation, proposition management or player activation within gaming, betting or a comparable digital consumer business.
  • Proven track record of developing and executing campaigns that drive measurable engagement and commercial growth.
  • Strong expertise in customer insights and data-driven decision-making, with experience translating analytics into actionable strategy.
  • Demonstrated ability to lead complex, cross-functional initiatives across marketing, product and commercial teams.
  • Deep understanding of player behaviour, promotional mechanics and regulatory considerations in gaming environments.
  • Strong stakeholder management skills with the ability to influence at senior levels.

 

Bonus Points:

  • Experience within iGaming or multi-jurisdiction regulated markets.
  • Experience building segmentation frameworks from early-stage or scaling businesses.
  • Passion for sports, gaming and emerging player engagement technologies.

 

 

At Momentum, we’re proud to be a fair, transparent, and inclusive employer. We value diversity, collaboration, and innovation, and we’re committed to creating an environment where every team member can thrive. If you’re ready to grow your career and help us build Momentum, we’d love to hear from you.

Key Skills
Customer SegmentationStrategic PlanningProposition ManagementPlayer ActivationData-driven Decision MakingCommercial Campaign PlanningCustomer InsightStakeholder ManagementLifecycle MarketingProduct DevelopmentRegulatory ComplianceiGamingPerformance MetricsRetention StrategyMarket Analysis
Categories
MarketingManagement & LeadershipData & AnalyticsCustomer Service & Support
Job Information
📋Core Responsibilities
The Head of Customer Proposition is responsible for defining and activating customer cohort strategies to drive growth, engagement, and lifetime value within the casino vertical. This role involves collaborating across product, marketing, and commercial teams to execute data-led campaigns while ensuring regulatory compliance.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
1335
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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