Marketing Coordinator

Description

ABOUT GILLESPIE GROUP

Creative Solutions. Positive Change. 

Gillespie Group specializes in the management, development, and reimagination of residential and commercial real estate properties throughout the state of Michigan. We don't just develop and manage buildings – we create energy and foster innovation through our 5-Star Experience. Driven by a relentless creative spirit and a passion for reinvention, Gillespie Group is here to make a difference one inspiring project at a time.

With more than three decades of experience, we've built a portfolio of over 2,000 multifamily homes and 810,000 square feet of commercial-retail space. We believe in adapting to Michigan’s changing needs and constantly rethinking our approach to offer residents and businesses the best possible experience. At Gillespie Group, we’re working to rejuvenate Michigan by investing in the communities and creating interconnected neighborhoods that promote efficiency, growth, and positive change.

For additional information about Gillespie Group, please visit www.gillespie-group.com or connect with us on Facebook,  Instagram, and LinkedIn.

OUR CORE VALUES

• Positive Team Players – We are here by choice and passion. We respond with positivity, credit goes to the team, we work hard and play hard, we are focused on the success of our customers, investors and team.
• Creative Solution Oriented – We are trailblazers. We invent and reinvent when called on, we are a catalyst for change – always looking ahead, we listen, we respond, we act. 
• Industrious – We’ve got grit. We are driven and hardworking, we do more than is expected, we are resourceful – we work the problem, we work until the job is done, not until the clock chimes.
• Knowledgeable – We know our shit. We are champions of our skill, we live, eat and breathe what we do, always learning, we are growth minded – in constant pursuit of improvement. 
• Trustworthy – We do the right thing when no one is looking. We are reliable, we do what we say, we support one another.

POSITION SUMMARY

The Marketing Coordinator coordinates marketing and communication initiatives across Gillespie Group’s residential portfolio, supporting property campaigns, digital content, branding, resident engagement, vendor relationships, and occupancy goals.

KEY RESPONSIBILITIES

Property Marketing:

• Support marketing efforts for residential properties across the portfolio. 
• Manage and coordinate marketing requests from property teams, including promotional materials, campaign support, and      creative needs. 
• Coordinate photography, videography, signage, and creative assets for social media, websites, listings, and broader      marketing use. 
• Support property rebrands, grand openings, and brand implementation projects. 
• Ensure property marketing materials remain current, accurate, and consistent with brand standards. 

Digital Marketing & Platform Management 

• Maintain property website content, digital listings, and property information. 
• Coordinate updates across Google Business Profiles, Apartments.com, Zillow, other ILS platforms, websites, and social channels through Marketing Center and related systems. 
• Monitor digital marketing performance.
• Assist with the implementation, maintenance, and troubleshooting of marketing technology platforms, listing feeds, and digital tools. 
• Coordinate with internal teams and platform representatives to resolve content, feed, listing, and tracking issues. 

Content Development

• Create graphics, flyers, signage, presentations, resident communications, and promotional materials. 
• Develop video scripts and assist with photography, short-form social and internal video production, editing, and content collection. 
• Develop social media content calendars and coordinate posting schedules. 
• Organize and maintain reusable marketing content and creative assets. 

Resident and Community Engagement:

• Support the planning and promotion of resident events and community engagement programs. 
• Create and coordinate resident communication campaigns and materials. 
• Support move-in, renewal, retention, and resident experience marketing initiatives. 
• Represent Gillespie Group at networking and community events when needed. 

Produce marketing reports for GG properties:

• Track digital analytics using Google Ads, Google Analytics, and various social media analytic platforms.
• Pull data for weekly and monthly reports, analyze, and create recommendations based on that data to present to leadership.
• Monitor and document marketing advertising spend. 
• Review occupancy and leasing needs to recommend appropriate marketing support and campaign adjustments. 
• Track marketing project progress and maintain accurate, organized records. 

Vendor and Project Coordination:

• Coordinate with printers, designers, photographers, videographers, signage vendors, advertising partners, and technology providers. 
• Obtain quotes, maintain project documentation, and track timelines, approvals, deliverables, and budgets. 
• Ensure completed work meets brand standards, project requirements, and established deadlines. 

Disclaimer
This posting is not an exhaustive list of duties and responsibilities that may be performed in this position. Gillespie Group reserves the right for supervisors/managers to assign, direct and control the work of employees under their supervision. All duties and responsibilities of this position are essential functions of the position. 

WORK ENVIRONMENT

• Gillespie Group is an in-person workplace. 
• We value in-person collaboration and live by the motto “work hard – play hard.” 
• All team members are expected to work onsite Monday through Friday during standard business hours, unless otherwise specified by their role or designated shift.
• Physical Requirements: Prolonged periods of sitting and computer use; occasional movement between buildings; ability to lift up to 15 lbs. occasionally.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of the working environment.

Requirements

• Gillespie Group requires a background and drug screen as a condition of employment. 
• A valid driving license, reliable transportation, and current automobile insurance are required. 
• The position requires individuals to furnish their own vehicle to fulfill all the job’s functions. 
• A bachelor's degree in marketing and a minimum of 1 year of experience in a full-time marketing/advertising role or the equivalent combination.
• A minimum of 1 year experience in social media management, event planning, and marketing strategy is required.

 Gillespie Group is an equal-opportunity employer.