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JOB DETAILS

Retail Store Manager -- AT&T Authorized Retailer

CompanyPrime Communications Wireless Services
LocationMedia
Work ModeOn Site
PostedSeptember 6, 2026
About The Company
Prime Communications is the largest privately held AT&T Authorized Retailer, proudly operating nearly 2,000 stores and employing more than 7,500 team members across North America. Founded in 1999 with a single mall kiosk, Prime has grown by staying true to our core values of customer-centricity, accountability, profitability, teamwork, and entrepreneurship. In addition to our AT&T locations, the Prime family includes more than 600 Cricket Wireless stores (www.suncommobile.com) and a growing presence in Canada (www.primecomms.ca) and Mexico (www.primecomms.mx). Schedule an appointment at one of our AT&T stores today: www.VIPappt.com Connect with Prime: ➝ Facebook: www.facebook.com/PrimeCommunicationsHQ ➝ X: www.twitter.com/PrimeComms ➝ Instagram: www.instagram.com/PrimeComms #LifeAtPrime #AtPrimeYouCan #PrimeStrong
About the Role

Ready to lead a high-performing team and take your career to the next level? At Prime Communications, the largest authorized AT&T retailer in the U.S., you'll have the opportunity to inspire your team, drive sales, and deliver an exceptional customer experience while building a rewarding leadership career.

With over 2,000 locations across 48 states, we believe in promoting from within and providing our leaders with the tools, training, and support needed to succeed.

As a Retail Store Manager (RSM), you'll be responsible for the overall success of your store by leading sales performance, coaching your team, ensuring operational excellence, and creating outstanding customer experience. You'll develop Assistant Store Managers and Retail Sales Consultants while fostering a culture of accountability, teamwork, and growth.

What You'll Do

  • Lead, coach, and develop a high-performing sales team to achieve and exceed sales goals.
  • Deliver exceptional customer experience while promoting AT&T products and services.
  • Drive store performance through effective coaching, role-playing, and performance management.
  • Recruit, train, and develop future leaders while creating a positive, engaging work environment.
  • Manage daily store operations, merchandising, inventory, scheduling, and operational compliance.
  • Partner with your District Manager to execute company initiatives, product launches, and business strategies.
  • Ensure operational excellence while protecting company assets and maintaining policy compliance.
  • Build strong relationships within your local community while representing the AT&T brand.

Pay & Perks

  • Competitive base salary plus performance-based bonus opportunities ($50,000-$70,000+ annually based on performance).
  • Leadership training and career advancement opportunities.
  • Medical, Dental, Vision, Paid Time Off, and 401(k).
  • Employee discounts on AT&T products and services.
  • Supportive team environment with ongoing leadership development.
Qualifications

Requirements

  • 6+ months of retail management or leadership experience.
  • 1-2+ years of retail, sales, or customer service experience.
  • High school diploma or GED required.
  • Must be at least 18 years old and legally authorized to work in the United States.
  • Ability to work a minimum of 40 hours per week, including evenings, weekends, and holidays as business needs require.
  • Ability to stand for extended periods, perform inventory tasks, and lift up to 10 pounds.
  • Reliable transportation, with the ability to travel to nearby store locations when needed.
  • Must successfully complete all required AT&T and Prime Communications training.
Key Skills
Retail managementSales leadershipTeam coachingCustomer experienceOperational excellenceInventory managementMerchandisingPerformance managementRecruitmentStaff schedulingPolicy complianceBusiness strategy
Categories
RetailManagement & LeadershipSalesCustomer Service & Support
Benefits
MedicalDentalVisionPaid Time Off401(k)Employee discountsLeadership training
Job Information
📋Core Responsibilities
The Retail Store Manager is responsible for leading a sales team to achieve performance goals while ensuring operational excellence and high-quality customer service. They will also manage daily store operations, including inventory, merchandising, and the development of staff members.
📋Job Type
full time
💰Salary Range
$50,000 - $70,000
📊Experience Level
2-5
💼Company Size
5374
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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