Director Commerce

Company Description

The Director – E-Commerce will lead and scale Performics India’s E-Commerce and Retail Media practice,  driving growth, innovation, and excellence across marketplaces, quick commerce, and emerging retail media networks. This role is responsible for setting the strategic vision, owning P&L performance, strengthening client partnerships, and building a high-performing, future-ready team aligned with Performics’ performance-first philosophy. The role will work closely with marquee Indian and global brands, platform partners, and internal capability teams to deliver measurable business outcomes.

Overview

Strategic & Business Leadership • Define and lead the E-Commerce strategy and roadmap across marketplaces, retail media, and quick commerce for a set of key clients. • Partner with senior client stakeholders to drive long-term growth, innovation, and business impact. • Stay ahead of industry trends across Retail Media Networks, automation, AI, and platform evolution, translating them into scalable solutions. • Identify emerging opportunities across platforms, formats, and technologies. • Demonstrate thought leadership by developing and presenting client industry/market research findings, e-commerce search trends, e-commerce growth areas, new models to consider and relevant case studies. • Building strategic annual plans and ensuring effective presentations and delivery of the same. • Handling P&L activities and mentoring the team. • Be the thought leader and solution expert for e-commerce. Client Growth, Business Growth & Partnerships • Own senior client relationships and act as a trusted strategic advisor. • Lead growth agendas including account expansion, innovation roadmaps, and strategic pilots. • Drive incremental revenue through upsell, cross-sell, and expansion of services. • Support new business pitches and contribute to agency-wide growth initiatives. • Ensure delivery excellence, client satisfaction, and retention. Media & Performance Excellence • Ensure best-in-class execution across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy Instamart, and emerging retail media networks. • Partner closely with these platforms to deliver client objectives, drive innovation and A/B testing on new platform features and maximize efficiency. • Lead adoption of automation and data solutions (e.g., Pacvue, Amazon Marketing Cloud, 1DS, Gobblecube, Shelf Analytics, Data Dashboards etc.). • Drive operational efficiency through automation, tools, and scalable processes. • Champion performance measurement frameworks focused on growth, efficiency, and incrementality. • Partner with Analytics, Tech, and Product teams to scale proprietary solutions. Team Leadership & Capability Building • Build, mentor, and inspire high-performing teams across E-Commerce strategy, media, analytics, and operations. • Create clear career paths, succession plans, and capability frameworks. • Foster a culture of ownership, collaboration, and continuous improvement. • Address talent challenges proactively through structure, coaching, and engagement. Cross-Functional Collaboration • Work closely with Search, Social, Programmatic, Analytics, Tech, and Creative teams to deliver integrated performance solutions. • Collaborate with global Performics and Publicis teams to drive best practices and innovation. Key Success Metrics • E-Commerce revenue growth and profitability. • Client satisfaction, retention and growth. • Media efficiency and performance outcomes (ROAS, CAC, Incrementality) • Adoption of automation and data-led solutions. • Team engagement, retention, and leadership depth.

Responsibilities

Key Attributes • Strategic thinker with strong commercial acumen. • Deep understanding of E-Commerce & Retail Media ecosystems (especially India market). • Strong leadership, communication, and stakeholder management skills. • Comfortable operating in a fast-paced, high-growth environment. • Curious, future-focused, and innovation-led mindset.

Qualifications

Qualifications & Experience • 8-10+ years of experience in performance marketing, digital media, or e-commerce, with at least 5+ years in a senior leadership role. • Strong hands-on expertise across E-Commerce and Retail Media platforms. • Proven experience owning P&L and driving profitable growth. • Track record of building and scaling high-performing teams. • Experience working with large enterprise clients and FMCG / Beauty / Retail brands preferred. • Strong data, analytics, and performance mindset.