Marketing Specialist (Content & Growth) - China (Shanghai or Remote) (m/f/d)

JOIN EXPATRIO

JOIN FINTIBA

YOUR ROLE

We are looking for a Marketing Specialist (Content & Growth) with 2–3 years of experience to support localized content, campaigns, and growth initiatives for the Greater China market.

This is an execution-focused role with strong ownership, working closely with the China Marketing Lead and global marketing team. The ideal candidate is hands-on, agile, and comfortable working in a fast-moving, international environment. 

Responsibilities:

• Content & Social: Manage and create localized content for WeChat, Xiaohongshu and other digital channels, including responding to user inquiries and comments. 

• KOL & Community: Own KOL outreach and collaboration, including identifying relevant creators, coordinating partnerships, and supporting community engagement and referral initiatives. 

• Livestreams & Events: Coordinate end-to-end planning and execution of livestreams, online/offline events and partner activities, including marketing materials, resource coordination and event delivery. 

• Campaigns & Paid Media: Support campaign execution across Xiaohongshu and Baidu, including ad creatives, content coordination and campaign delivery. 

• Localization: Produce localized marketing assets and website content aligned with global brand guidelines
  
• Ad-hoc Projects: Support additional initiatives and projects as needed in a fast-moving, dynamic environment. 

YOUR PROFILE

Qualifications

Must-Haves

• 2–3 years of experience in digital marketing, social media, content creation

• Strong copywriting skills for WeChat & Xiaohongshu

• Hands-on campaign, livestream or event execution experience

• Hands-on experience in KOL outreach and collaboration. 

• Basic knowledge of Baidu Ads / Xiaohongshu Ads

• Proficiency in Canva, Xiumi (秀米) and Google Workspace

• Strong project coordination, ownership and execution skills. 

• Fluent in English & Mandarin Chinese

• Experience in an international/cross-cultural environment

• Bachelor's degree required

• Self-driven, agile, calm under pressure, open-minded, and positive. 

Preferred

• Master's degree

• Shanghai-based

• Overseas study/work experience

• Community or event marketing experience.

• Experience working with international brands or products.

For the application, please submit your CV and 3–5 relevant work samples/portfolio, ideally including:

• Published Xiaohongshu / WeChat content + performance data

• KOL collaboration examples

• Campaign / event / livestream projects

• Marketing assets or project case studies (PPT or docs both fine)

WHY EXPATRIO?

• International, diverse, and intrinsically motivated team
• Autonomous and progressive work environment with low hierarchies and fast decision-making 
• Flexible working hours
• Individual professional and personal development opportunities
• Most importantly: The chance to solve an actual problem

WHY FINTIBA