Portfolio Leasing and Marketing Manager

Description
The Portfolio Leasing and Marketing Manager is responsible for developing and executing leasing pipeline
strategies and marketing initiatives for Archway’s affordable housing developments and operating
communities. This role partners closely with internal teams, external stakeholders, and on-site staff to support
timely lease-ups, maintain targeted occupancy levels, and ensure compliance with all applicable affordable
housing program requirements. The position requires strong coordination, communication, and strategic
planning to drive successful leasing outcomes and effective community outreach.
Key Responsibilities
Leasing Pipeline Management
- Manage a defined set of leasing responsibilities for the pipeline for new developments, acquisitions, and
- stabilized properties to ensure timely and compliant lease-up performance.
- Monitor applicant flow, leasing velocity, and unit absorption; identify variances and implement corrective actions
- as needed for assigned developments and properties.
- Lead the implementation and partnership of an AI platform in coordination with leadership and site teams.
- Maintain accurate and timely leasing reports, dashboards, and performance metrics for internal stakeholders.
- Support on-site teams with applicant screening, eligibility verification, waitlist management, and
- compliance-driven leasing processes.
- Coordinate with property management leadership to ensure consistent execution of leasing policies and
- procedures.
Marketing and Advertising
- Work with the Operations and Communications teams to develop and implement marketing plans for new and
- existing communities, including branding, advertising, digital marketing, and collateral development.
- Oversee property listings across online platforms to ensure accuracy, compliance, and optimal visibility.
- Evaluate marketing performance and adjust strategies to improve lead generation and conversion rates.
- Ensure all marketing materials and communications comply with Fair Housing regulations and affordable housing
- program requirements.
Community Outreach and Engagement
- Establish and maintain relationships with community organizations, referral partners, housing authorities, and
- service providers to support applicant outreach.
- Coordinate and participate in outreach events, housing fairs, and informational sessions to promote available
- housing opportunities.
- Represent the organization professionally in community settings and support initiatives that enhance visibility and
- applicant engagement.
Cross-Department Collaboration
- Partner with Development teams during pre-construction and pre-leasing phases to inform unit mix, amenities,
- and marketing strategies.
- Partner with the Communications/Philanthropy team to adhere to branding guidelines and mission aligned
- marketing strategies.
- Collaborate with Compliance teams to ensure leasing and marketing activities align with LIHTC, HUD, PBV, and
- other program requirements.
- Work with Operations leadership to support training, process improvements, and consistency across leasing
- functions.
- Performs other related duties as assigned to support team objectives and organizational needs.
Requirements
Required Skills and Attributes
- Strong understanding of compliance-driven leasing processes and Fair Housing regulations.
- Proficiency with property management software and digital marketing tools.
- Excellent organizational, analytical, and problem-solving skills.
- Strong written and verbal communication abilities.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Demonstrated ability to build and maintain professional relationships with internal and external stakeholders.
- Excellent communication and interpersonal abilities.
- Highly organized with strong attention to detail.
- Mission-driven, collaborative, and committed to resident service.
- Ability to work under pressure in a fast-paced environment.
Education and Experience
- Bachelor’s degree in Marketing, Business Administration, Real Estate, or related field preferred; equivalent
- experience considered.
- 3–5 years of experience in affordable housing leasing, property management, or real estate marketing.
- Experience with LIHTC, HUD, PBV, or other affordable housing programs strongly preferred.
- Demonstrated experience managing leasing pipelines and achieving occupancy targets across multiple
- properties.
- Strong organizational, communication, and problem-solving skills.
- Proficiency with property management software and Microsoft Office Suite, Google Suite.
Work Conditions and Physical Demands
The physical demands and work conditions described here represent those required to perform the essential functions of
this role. Reasonable accommodations may be made in accordance with the ADA, ADAAA, and applicable state and local
laws.
Physical Demands
- Ability to sit, stand, walk, climb stairs and move throughout multi-story affordable housing communities for
- extended periods.
- Occasional evening or weekend availability may be required to support outreach activities or lease-up milestones.
- Ability to lift, carry, push, or pull up to 25 pounds; occasional lifting up to 50 pounds.
- Ability to navigate multi-story properties as needed.
- Frequent bending, kneeling, reaching, and sitting.
- Ability to inspect properties.
- Ability to operate a motor vehicle and travel between multiple properties in the Denver Metro Area.
Safety and Regulatory Environment
- Occasional exposure to noise, dust, chemicals, during evictions.
- Required use of PPE when conditions warrant.
- Ability to identify and report safety hazards
Compensation
The annual salary range for this position begins at $90,000 per year, depending on experience, education, and job-related qualifications.
Benefits
Archway Communities offers a comprehensive benefits package including:
- Health and dental insurance with up to 80% employer contribution
- Fully paid vision, Short-Term Disability, Long-Term Disability, and Basic Life/AD&D insurance
- 401(k) retirement plan with a 3% non-elective employer contribution
- 13 paid holidays annually, including 3 floating holidays
- Paid sick leave, vacation leave, and parental leave
- Offer CO FAMLI
Equal Employment Opportunity (EEO) Statement
Archway Communities is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard
to race, color, religion, creed, national origin, ancestry, sex (including pregnancy and related conditions), sexual
orientation, gender identity or expression, age, disability, genetic information, marital status, veteran status, or any other
status protected by law. We value diversity and encourage individuals from underrepresented communities to apply.
Colorado Equal Pay for Equal Work Act Compliance
- In accordance with the Colorado Equal Pay for Equal Work Act and amendments, Archway Communities provides the
- following information:
- Compensation Range: The salary range for this position begins at $90,000 annually.
- Determining Factors: Final compensation is based on experience, education, skills, internal equity, and
- organizational budget.
- Career Progression: This position is part of the Property Operations job family. Potential career paths include
- other leadership roles depending on organizational needs and performance.
ADA Compliance Statement
Archway Communities complies fully with the Americans with Disabilities Act (ADA), the ADA Amendments Act (ADAAA),
and all applicable state and local accessibility laws. Applicants or employees who require reasonable accommodations to
participate in the application process or perform essential job functions are encouraged to contact Human Resources. All
accommodation requests are evaluated individually and confidentially.
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